MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc.
by properfraction · Email & Marketing
Also makes 4 other plugins · 230K+ installs across the portfolio →
Create popup, optin forms using easy form builder & popup maker. Send automated email to subscribers — Mailchimp, ActiveCampaign, Campaign Monitor etc
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
10K+
≈18K estimated
Momentum
+111%
downloads vs prior 30d
Biggest opportunity: Swap “popup”, “popups” and “newsletter” for “email newsletter”, “email optin” and “content locker”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “email newsletter” sits at #10 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “email optin” sits at #10 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: it only gets you to #22. “content locker” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10K of 2.5M lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 14 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 438 reviews, smoothed to 4.73★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| optin forms | #4 | #5 | 0 |
| sendy | #3 | #2 | 0 |
| aweber | #7 | #5 | down 1 |
| optin | #7 | #6 | up 1 |
| email newsletters | #11 | #13 | up 1 |
| optin form | #4 | #5 | up 1 |
| hubspot | #14 | #15 | down 1 |
| icontact | #8 | #6 | 0 |
| newsletters | #16 | #15 | down 3 |
| email newsletter | #10 | #11 | 0 |
| mailjet | #10 | #10 | 0 |
| e newsletter | #6 | #5 | 0 |
| email optin | #10 | #10 | up 2 |
| campaign monitor | #15 | #13 | down 3 |
| content locker | #11 | #6 | up 1 |
| digest | #11 | #7 | down 2 |
| popup maker your tag | #19 | #18 | down 4 |
| aweber optin | #7 | #8 | 0 |
| mailchimp your tag | #21 | #12 | down 3 |
| newsletter your tag | #22 | #16 | down 2 |
| popup your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
250 searches this plugin appeared in over the last 90 days, 20 listed. 197 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “popup”, “popups” and “newsletter” for “email newsletter”, “email optin” and “content locker”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “email newsletter” sits at #10 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “email optin” sits at #10 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: it only gets you to #22. “content locker” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 43.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
14
releases in the last 12 months
18d ago
latest release · v1.2.78.7 · 13 Oct 2026
197
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago and the previous band took 2.4 years to cross, so the real count is still just under 20K.
Install history since 11 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ designwise4mo ago
I’ve been struggling with pop-ups, trying to get them to behave in a manner that is not oppressive to the website visitor. This one finally does that. It has the ability to show itself once and then remain silent for 30 days. Excellent.
Read on wp.org ↗ - ★★★★★ gpaulley8mo ago
After trying IceGram and being tremendously disappointed, I decided to try MailOptIn. My stack includes WP Mail SMTP, MailOptIn, MailJet, and WP Forms. The implementation has been flawless and I love the ability to customize my forms and newsletters with such ease, and with zero issues. Well done MailOptIn.
Read on wp.org ↗ - ★★★★★ chaney22010mo ago
One of the customer service reps contacted me and offered to create a free campaign for me! I just told him what I wanted, and he did all the work for me. And he did a great job!
Read on wp.org ↗ - ★★★★★ tcraftcoltd10mo ago
ありがとうございます。
Read on wp.org ↗ - ★★★★★ TAPNET1.1y ago
Inquired about exporting optin campaigns as we’re rebuilding our WordPress site. Although the feature is on the roadmap, we had to perform the export manually from WordPress tables. Received quick response on the steps and even faster when we got stuck and couldn’t find one of the records in wp_options. Glad we didn’t have to recreate 75+ optin campaign forms 🙂
Read on wp.org ↗ - ★★★★★ lakong1.1y ago
I have been using the plugin to connect my elementor/wordpress forms to Keap for a few years now and it works great. Recently I have been getting a connection error and had to continually reconnect the plugin with Keap to get it working again. After doing this 2-3 times I contacted their support and they quickly responded and helped resolve the issue by making a tweak on their end. Their support was great. Cannot recommend them more!
Read on wp.org ↗ - ★★★★★ questox1.2y ago
This plugin is excellent!
Read on wp.org ↗ - ★★★★★ adamstocklotstv1.4y ago
Mailoptin is a decent tool. We bought the plugin and got very good support. Thanks to Collins and Ibrahim the plugin got many new features like currency support, additional product parameters. In the future the plugin will support more things and improvements will become standard. Thanks! This topic was modified 1 year ago by adamstocklotstv.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.78.0 Added Copper CRM integration . Fixed security issue where a non-whitelisted option could be used as a list-subscription field value. See the changelog file for complete change log information. 1.2.78.0
- — Version 1.2.77.3 Improved PHP 8.5 support. Fixed security issue where optin without the list-selection field behaved as one. 1.2.77.3
- — Version 1.2.77.2 Fixed more Outlook email template rendering issues. 1.2.77.2
- — Version 1.2.77.1 Added column support for posts in email template. Updated Klaviyo API to version 2026-04-15 Improved email template support for Outlook. Fixed subscription bug in Brevo on duplicate contact. 1.2.77.1
- — Version 1.2.77.0 Added SendPulse email marketing integration. Added Bento email marketing integration. Increased API request timeout. Improved hiding of content in Outlook email. Added filter to remove footer section from email template 1.2.77.0
- — Version 1.2.76.0 Added Mailercloud email marketing integration. Improved admin UI. Added Cloudflare Turnstile integration Added Background processing of external optin. Fixed fatal error with cloning optin. Fixed fatal error with optin t 1.2.76.0
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (1.2.78.7). Sites still on an older version should update.
- Patched Medium · 6.4 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. <= 1.2.78.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-07-29 CVE-2026-66703 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.78.0 Patched in 1.2.78.1
- Patched Medium · 4.4 MailOptin <= 1.2.75.0 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-09-03 CVE-2025-58596 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.75.0 Patched in 1.2.75.1
- Patched Medium · 5.4 Popup, Optin Form & Email Newsletters for Mailchimp, HubSpot, AWeber – MailOptin <= 1.2.70.3 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-09-23 CVE-2024-8628 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.70.3 Patched in 1.2.70.4
- 2023-01-20 CVE-2023-23980 Improper Neutralization of Input During Web Page Generation Affects 1.2.54.0 Patched in 1.2.54.1
- Patched High · 7.3 Popup, Optin Form & Email Newsletters for Mailchimp, HubSpot, AWeber – MailOptin <= 1.2.35.1 - Authorization Bypass ↗2021-06-30 Missing Authorization Affects <= 1.2.35.1 Patched in 1.2.35.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names MailOptin when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create popup, optin forms using easy form builder & popup maker. Send automated email to subscribers — Mail..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, WPForms and 18 more.
- ✓ Headings and lists 19 headings and 5 lists.
- ✓ Enough to quote 12,226 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-16 20K+ → 10K+ down after 861 days in tier
- 2024-01-06 30K+ → 20K+ down after 1330 days in tier
- 2020-05-16 20K+ → 30K+ up after 255 days in tier
- 2019-09-04 7K+ → 20K+ up after 274 days in tier
- 2018-12-04 1K+ → 7K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B -
FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ installs · 4.7★ · 3 shared tags A -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B -
Email Subscription Popup — Newsletter & GDPR Consent 1K+ installs · 3.9★ · 3 shared tags B -
Easy GDPR Consent Forms – MailChimp 400+ installs · 3.6★ · 3 shared tags -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailoptin" width="480" height="300" style="border:0" loading="lazy" title="MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. — Plugin Pulse"></iframe> MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc.: 10K+ active installs, 4.8★ (438 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailoptin
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