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Ezoic vs The Publisher Desk ads.txt

Head-to-head on the signals that matter, from the public WordPress.org data.

Ezoic is the safest pick: health B · 79 against 45 for The Publisher Desk ads.txt, led by lower removal risk.

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric	Ezoic	The Publisher Desk ads.txt
Active installs Modeled from the public "N+" band and recent downloads.	10K–20K ✓	100–200
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable	Stable
Overall health	B · 79 ✓	D · 45
Maintenance How recently the plugin was updated.	100/100 ✓	3/100
Rating quality Volume-adjusted review quality.	60/100	74/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	3.4★	4.0★ ✓
Reviews	53 ✓	1
Ranking optimization How well the listing is tuned to rank on wp.org.	94/100 ✓	44/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	Elevated
Last updated	11d ago ✓	4.2y ago
Downloads, last 30d	21.8K ✓	103
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-12%	-4%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.5%	1.7% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

EzoicThe Publisher Desk ads.txt

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.