The Publisher Desk ads.txt
by PublisherDesk · Uncategorized
Ads.txt management tool for publishers in The Publisher Desk portfolio.
45 health vs 55 average across 13,653 Uncategorized plugins
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.0.12.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 1429 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,382 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
70
now · peak 177
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “100+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,380 observations
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-04-28 200+ → 100+ down after 4 days in tier
- 2024-04-24 100+ → 200+ up after 2 days in tier
- 2024-04-22 200+ → 100+ down after 1 days in tier
- 2024-04-21 100+ → 200+ up after 2 days in tier
- 2024-04-19 200+ → 100+ down after 10 days in tier
- 2024-04-09 100+ → 200+ up after 2 days in tier
- 2024-04-07 200+ → 100+ down after 5 days in tier
- 2024-04-02 100+ → 200+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Monetumo AD Monetization 40+ installs · 3.6★ · 4 shared tags B -
Ads.txt Manager 100K+ installs · 4.3★ · 3 shared tags A -
Ezoic 10K+ installs · 3.4★ · 3 shared tags B -
Ads.txt Manager 4K+ installs · 3.8★ · 3 shared tags C -
Ads.txt & App-ads.txt Manager for WordPress 2K+ installs · 4.7★ · 3 shared tags A -
Actirise – Advertising & Monetization 200+ installs · 4.5★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for The Publisher Desk ads.txt into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/the-publisher-desk-ads-txt" width="480" height="300" style="border:0" loading="lazy" title="The Publisher Desk ads.txt — Plugin Pulse"></iframe> The Publisher Desk ads.txt: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/the-publisher-desk-ads-txt