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The Publisher Desk ads.txt

by PublisherDesk · Uncategorized

Also makes 3 other plugins · 140+ installs across the portfolio →

Free audit wp.org ↗

Ads.txt management tool for publishers in The Publisher Desk portfolio.

⚠ Stale⚠ Likely abandoned⚠ Few reviews
How scoring works →
45 Health · D
Maintenance 3/100
Rating quality 74/100
Support 70/100

45 health vs 56 average across 16,380 Uncategorized plugins

100+

Active installs

≈190 estimated

5.8K

Total downloads

since 2019

3.98★

Rating (adjusted)

5.0★ raw · 1 reviews

+7%

90

Downloads · 30d

category median +19%

Removal-risk signals

53/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
  • Falling behind WordPress. Tested up to WordPress 6.0.14.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

48 / 100

Under-optimized

Biggest win: Update recency

Update recency 8/100
WP compatibility 41/100
Rating quality 51/100
Listing tuning 100/100

To rank higher: Last updated 1475 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive

+7% vs prior 30d
5Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

90

now · peak 177

9030d downloads · Sep 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

The Publisher Desk a · #15366 you Monetumo AD Monetiza · #21128 Ads.txt Manager · #355 Ezoic · #1844

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

900per 1k installs · Sep 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

4.0y ago

latest release · v1.5

6

tagged releases on record

Recent releases

1.5 · 4.0y ago1.4 · 5.0y ago1.3 · 5.0y ago1.2 · 5.7y ago1.1 · 7.0y ago1.0 · 7.0y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.5 100%

Estimated active installs

The public count shows “100+”. Our estimate pins where the real number sits.

tracked estimate
100–200 ≈190

Refined from the date this plugin crossed into its current band.

Install history · since 2019-11-19 · 1,386 observations

100Installs · Sep 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 1 reviews

Read on wp.org ↗
5★
1 4★
0 3★
0 2★
0 1★
0

Details

Version
1.5.0
Last updated
4.0y ago
Added
2019-05-26 · 7 yrs old
Requires WP
3.0
Tested up to
6.0.14
Requires PHP
5.2.4
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ Henzly Meghie
    7.2y ago

    This plugin does what it’s supposed to simple and easy!

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, 1 still affects the current version.

  1. Medium · 5.3 The Publisher Desk ads.txt <= 1.5.0 - Missing Authorization ↗
    2026-02-27 CVE-2026-39698 Missing Authorization Affects <= 1.5.0 No patch available

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.4.8 · WP 6.0.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-04-28 200+ → 100+ down after 4 days in tier
  2. 2024-04-24 100+ → 200+ up after 2 days in tier
  3. 2024-04-22 200+ → 100+ down after 1 days in tier
  4. 2024-04-21 100+ → 200+ up after 2 days in tier
  5. 2024-04-19 200+ → 100+ down after 10 days in tier
  6. 2024-04-09 100+ → 200+ up after 2 days in tier
  7. 2024-04-07 200+ → 100+ down after 5 days in tier
  8. 2024-04-02 100+ → 200+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for The Publisher Desk ads.txt into a readme, a review or a deck. It updates itself.

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Preview card ↗

The Publisher Desk ads.txt: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/the-publisher-desk-ads-txt