Ezoic plugin provides a simple and intuitive way to integrate and connect with the entire Ezoic technology platform for ad optimization and revenue gr …
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Health
B 78/100
no flags
Active installs
10K+
≈15K estimated
Momentum
-18%
downloads vs prior 30d
Biggest opportunity: Swap “ads”, “revenue” and “monetization” for “advertiser”, “machine learning” and “ad optimization”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “advertiser” sits at #5 untagged, close enough for a declared tag to move it up. “revenue” isn't earning its slot: you're not in the first 24 results for its own search. “machine learning” sits at #7 untagged, close enough for a declared tag to move it up. “monetization” isn't earning its slot: it only gets you to #13. “ad optimization” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 10K of 2.2M lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 28 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.3★ over 53 reviews, smoothed to 3.69★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.2
Velocity
places per keyword, 28d
30%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ezoic your tag | #1 | #2 | 0 |
| advertiser | #5 | #6 | up 1 |
| machine learning | #7 | #10 | up 1 |
| ad optimization | #11 | #16 | up 2 |
| monetization your tag | #13 | #14 | 0 |
| technology | #19 | #20 | up 2 |
| ad revenue | #12 | #14 | up 2 |
| adaptive | #21 | #22 | 0 |
| website monetization | #21 | #17 | up 1 |
| publishers | #24 | #17 | 0 |
| content monetization | #24 | #16 | — |
| ai monetization | #15 | #14 | down 1 |
| ads your tag | Not in the top 24 | ||
| ads.txt your tag | Not checked yet | ||
| revenue your tag | Not in the top 24 | ||
36 searches this plugin appeared in over the last 90 days, 12 listed. 24 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ads”, “revenue” and “monetization” for “advertiser”, “machine learning” and “ad optimization”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “advertiser” sits at #5 untagged, close enough for a declared tag to move it up. “revenue” isn't earning its slot: you're not in the first 24 results for its own search. “machine learning” sits at #7 untagged, close enough for a declared tag to move it up. “monetization” isn't earning its slot: it only gets you to #13. “ad optimization” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “monetization”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 91.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
28
releases in the last 12 months
4d ago
latest release · v2.25.12 · 27 Oct 2026
310
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; the previous band took 2.1 years to cross, which places it about 50% of the way through.
Install history since 22 Aug 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ neoswf7mo ago
I almost didn’t try Ezoic because of the feedback here, but I’m glad I took the leap. To address the common complaint: the plugin doesn’t “break” your site; usually, it just reveals existing underlying issues in a theme’s HTML. The Reality: Performance: My site is running perfectly. The software is a serious, feature-rich mechanism designed to truly help publishers. The UI: I’ll admit the WP dashboard and Chrome extension have a learning curve and could use better UX design, but the underlying tech is solid. Support: Understand that support is tiered by traffic. If you have under 250k monthly visits, use the Ezoic Community. They are incredibly helpful – they personally saved me from a massive Ad Manager headache. Pro Tip: Don’t wing it. Consult the manuals or use an LLM (like Gemini or Claude) to help walk you through the technical steps. It’s worth the effort. This topic was modified 3 months, 4 weeks ago by neoswf. This topic was modified 3 months, 4 weeks ago by neoswf.
Read on wp.org ↗ - ★★★★★ Devin10411mo ago
I installed this plugin and was having difficulty in doing so. So I attempted to contact their “Support” “Community” via email and online only to get utterly dismissive replies or no reply. They simply do not care about their subscribers. Ezoic does not even reply to their own reviews. Currently out of 35 reviews 18 of them are only 1 star. Therein lies an important message for anyone who considers using this plugin.
Read on wp.org ↗ - ★★★★★ charbi1.4y ago
Ezoic’s system lacks transparency in its review process, making it frustrating for website owners. The approval criteria are vague, and rejection messages provide no clear guidance for improvement. Instead of helping publishers refine their content, it forces them to guess what went wrong and wait months for another review. A more supportive and detailed feedback system is desperately needed.
Read on wp.org ↗ - ★★★★★ littlesnow1.7y ago
This garbage of a plugin just broke my website. This sorry ass plugin probably overrode all entries on .htaccess
Read on wp.org ↗ - ★★★★★ alekmitch1.8y ago
According to Code Profiler, Ezoic plugin is the major cause of lag in wordpress dashboard, as well as the frontend. No matter how many times I test, it takes at least a second on shared hosting for Ezoic plugin to do whatever it is its doing in the backend. No matter which website I choose, Ezoic plugin is hogging resources and slowing my site down. I see no reason for this plugin to keep doing this, especially not in the backend. Please improve the performance of this plugin. Best,Alex This topic was modified 1 year, 5 months ago by alekmitch. This topic was modified 1 year, 5 months ago by alekmitch.
Read on wp.org ↗ - ★★★★★ FAOU2.3y ago
Ezoic wastes a bunch of your time trying to force you to do bizarre stuff like change your nameservers just to put up some ads. As soon as I installed the plugin, Ezoic blocked our account saying for “content.” Our site is a very professional and high-quality site. It has just been a terrible experience with the service from Ezoic’s support to Ezoic’s plugin.
Read on wp.org ↗ - ★★★★★ hindulivecom2.5y ago
Wrost Plugin break website This topic was modified 2 years, 2 months ago by hindulivecom.
Read on wp.org ↗ - ★★★★★ ashifahmed3.4y ago
I regret to share my disappointing experience with the Ezoic Plugin. Unfortunately, instead of enhancing my website’s performance and monetization, it had the opposite effect, causing significant issues that severely impacted user experience. First and foremost, the Ezoic Plugin drastically slowed down my website. Pages that used to load quickly now take an agonizingly long time to display content, leading to frustrating delays for my visitors. This sluggishness has undoubtedly contributed to a decrease in user engagement and potential conversions. To make matters worse, the plugin’s installation broke various elements of my site. I encountered numerous glitches and compatibility issues that resulted in distorted layouts, broken links, and overall degraded functionality. This not only compromised the visual appeal of my website but also negatively affected its usability and credibility. Despite trying different configurations and seeking support from Ezoic, the issues persisted. The promised benefits of increased revenue and improved ad placement were overshadowed by the continuous problems caused by this plugin. It has left me with a sense of frustration and a need to find an alternative solution to rectify the damage done. Considering the detrimental impact on site performance and the numerous technical glitches encountered, I cannot recommend the Ezoic Plugin to fellow website owners. It falls short of its intended purpose, and the drawbacks far outweigh any potential benefits. I strongly urge others to explore alternative options that prioritize site speed and stability, ensuring a seamless and enjoyable user experience for visitors.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.22.10 Add more flexible ad space reservation controls for custom ad layouts 2.22.10
- — Version 2.22.9 Add an optional Ad Placements setting to reserve space for top-of-page ads and improve CLS 2.22.9
- — Version 2.22.8 Match CCPA/GPP disabled pages across query-string URLs and insignificant trailing slash differences 2.22.8
- — Version 2.22.7 Suppress the visible GPP banner on disabled CCPA/GPP pages while preserving Gatekeeper 2.22.7
- — Version 2.22.6 Reduce WordPress privacy config authentication callbacks and cache-miss request bursts 2.22.6
- — Version 2.22.5 Honor CCPA/GPP page suppression rules when directly injecting the consent script 2.22.5
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (2.25.12). Sites still on an older version should update.
- 2026-08-14 CVE-2026-32481 Authentication Bypass Using an Alternate Path or Channel Affects <= 2.22.11 Patched in 2.23.1
- 2022-11-17 CVE-2022-41132 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.8 Patched in 2.8.9
- 2022-11-17 CVE-2022-41315 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.8 Patched in 2.8.9
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Ezoic plugin provides a simple and intuitive way to integrate and connect with the entire Ezoic technology..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,570 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-22 20K+ → 10K+ down after 783 days in tier
- 2022-10-01 10K+ → 20K+ up after 125 days in tier
- 2022-05-29 8K+ → 10K+ up after 245 days in tier
- 2021-09-26 7K+ → 8K+ up after 40 days in tier
- 2021-08-17 5K+ → 7K+ up after 203 days in tier
- 2021-01-26 4K+ → 5K+ up after 164 days in tier
- 2020-08-15 2K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
The Publisher Desk ads.txt 100+ installs · 4.0★ · 3 shared tags D -
Monetumo AD Monetization 40+ installs · 3.6★ · 3 shared tags -
Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A -
Monetag Official Plugin 5K+ installs · 3.2★ · 2 shared tags C -
Easy Google AdSense 5K+ installs · 4.0★ · 2 shared tags B -
Ads.txt Manager 3K+ installs · 3.8★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Ezoic into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ezoic-integration" width="480" height="300" style="border:0" loading="lazy" title="Ezoic — Plugin Pulse"></iframe> Ezoic: 10K+ active installs, 3.3★ (53 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ezoic-integration
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