GA Google Analytics vs Simple Universal Google Analytics

Head-to-head on the signals that matter, from the public WordPress.org data.

Health A91

Health D48

Active-install trajectory

Simple Universal Google Analytics moved down one install band, 4K+ to 3K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	GA Google Analytics	Simple Universal Google Analytics
Active installs Modeled from the public "N+" band and recent downloads.	400K–500K ✓	3K–4K
Install trend Change in active installs across the charted window.	0% ✓	-25%
Overall health	A · 91 ✓	D · 48
Maintenance How recently the plugin was updated.	100/100 ✓	5/100
Rating quality Volume-adjusted review quality.	96/100 ✓	80/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.8★ ✓	4.2★
Reviews	158 ✓	9
Ranking optimization How well the listing is tuned to rank on wp.org.	99/100 ✓	50/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	Elevated
Last updated	3mo ago ✓	3.6y ago
Downloads · 30d	43.2K ✓	390
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	3.8%	5.5% ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

GA Google AnalyticsSimple Universal Google Analytics

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.