Simple Universal Google Analytics

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ ajinkya99

   4.9y ago

   This nifty little plugin does just 1 thing & does it without a fuss. Using on all my sites.

   Read on wp.org ↗
2. ★★★★★ chrisweblocal

   5.6y ago

   Plugin doesn’t work after 5.5. Hasn’t been updated for over 6 months. Don’t bother.

   Read on wp.org ↗
3. ★★★★★ loopline

   6.4y ago

   This is Genius. I hate all the plugins that bloat up my site and offer no real advantage. I have loads of sites and I do not want to have to login to all of them, I want 1 central google analytics dashboard, plain and simple. Thanks!

   Read on wp.org ↗
4. ★★★★★ realuseless

   7.3y ago

   I appreciate the value other plugins try to bring, but I don’t care about that. I just wanted to inject my tracking code, without an update removing my code from theme files.

   Read on wp.org ↗
5. ★★★★★ cbarmore

   9.1y ago

   Excellent! Basic function and simple to use! Thank you!

   Read on wp.org ↗
6. ★★★★★ enfusia

   9.7y ago

   Easy As Pie!

   Read on wp.org ↗
7. ★★★★★ D

   10.2y ago

   It’s easy to install, and it worked immediately and perfectly–exactly what I needed! Thanks!

   Read on wp.org ↗
8. ★★★★★ rudoyan

   10.5y ago

   I wanted to add Google Analytics for a client site, and was looking for a simple plugin where I didn’t have to get an API key or set up other features. Installed this one, added the tracking code, and was good to go. Nice that it doesn’t add the code when you’re logged in as admin. Excellent work!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.0.5 Tracking code is now added if the current user does not have the “manage_options” capability. 1.0.5
2. — Version 1.0.4 Added download tracking option with the Easy Media Download plugin. 1.0.4
3. — Version 1.0.3 Added translation option so the plugin can take advantage of language packs Simple Universal Google Analytics is now compatible with WordPress 4.4 1.0.3
4. — Version 1.0.2 Simple Universal Google Analytics is now compatible with WordPress 4.3 1.0.2
5. — Version 1.0.1 First commit 1.0.1

Automated install-time checks, tested on PHP 7.4.8 · WP 5.7

Translated into 59 languages, 7 at 90% or more · development strings

Plus 35 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-09-14 5K+ → 4K+ down after 288 days in tier
2. 2024-11-30 6K+ → 5K+ down after 202 days in tier
3. 2024-05-12 7K+ → 6K+ down after 255 days in tier
4. 2023-08-31 8K+ → 7K+ down after 1 days in tier
5. 2023-08-30 7K+ → 8K+ up after 2 days in tier
6. 2023-08-28 8K+ → 7K+ down after 151 days in tier
7. 2023-03-30 9K+ → 8K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 4 shared tags A
• WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics 5K+ installs · 4.4★ · 4 shared tags D
• Global Site Tag Tracking 1K+ installs · 3.8★ · 4 shared tags D
• Simple Google Analytics Tracking 1K+ installs · 4.4★ · 4 shared tags D
• HT Easy GA4 – Google Analytics WordPress Plugin 6K+ installs · 4.1★ · 3 shared tags A
• Better Google Analytics 2K+ installs · 4.1★ · 3 shared tags D

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Drop a live Pulse card for Simple Universal Google Analytics into a readme, a review or a deck. It updates itself.

Simple Universal Google Analytics: 4K+ active installs, 4.6★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/simple-universal-google-analytics