Simple Universal Google Analytics
by Noor Alam · Analytics
Also makes 25 other plugins · 152.1K+ installs across the portfolio →
Enable Universal Google Analytics tracking option on your WordPress site. Add tracking code to every page with WordPress Google Analytics plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned · Few reviews
Active installs
3K+
≈3.9K estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: “analytics”, “ga” and “google” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →5.5%
of downloads still active
At least 3K of 54.2K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
45/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1311 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.2.15; the current branch is 6.8
4.6★ over 9 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1311 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| analytics your tag | Not in the top 24 | ||
| ga your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “ga” and “google” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 383 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.6y ago
latest release · v1.0.5 · 30 Mar 2023
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 49 days ago and a band this size takes about a year or more to cross, so the real count is still just under 4K.
Install history since 10 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ ajinkya995.1y ago
This nifty little plugin does just 1 thing & does it without a fuss. Using on all my sites.
Read on wp.org ↗ - ★★★★★ chrisweblocal5.7y ago
Plugin doesn’t work after 5.5. Hasn’t been updated for over 6 months. Don’t bother.
Read on wp.org ↗ - ★★★★★ loopline6.5y ago
This is Genius. I hate all the plugins that bloat up my site and offer no real advantage. I have loads of sites and I do not want to have to login to all of them, I want 1 central google analytics dashboard, plain and simple. Thanks!
Read on wp.org ↗ - ★★★★★ realuseless7.5y ago
I appreciate the value other plugins try to bring, but I don’t care about that. I just wanted to inject my tracking code, without an update removing my code from theme files.
Read on wp.org ↗ - ★★★★★ cbarmore9.3y ago
Excellent! Basic function and simple to use! Thank you!
Read on wp.org ↗ - ★★★★★ enfusia9.9y ago
Easy As Pie!
Read on wp.org ↗ - ★★★★★ D10.4y ago
It’s easy to install, and it worked immediately and perfectly–exactly what I needed! Thanks!
Read on wp.org ↗ - ★★★★★ rudoyan10.7y ago
I wanted to add Google Analytics for a client site, and was looking for a simple plugin where I didn’t have to get an API key or set up other features. Installed this one, added the tracking code, and was good to go. Nice that it doesn’t add the code when you’re logged in as admin. Excellent work!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.5 Tracking code is now added if the current user does not have the “manage_options” capability. 1.0.5
- — Version 1.0.4 Added download tracking option with the Easy Media Download plugin. 1.0.4
- — Version 1.0.3 Added translation option so the plugin can take advantage of language packs Simple Universal Google Analytics is now compatible with WordPress 4.4 1.0.3
- — Version 1.0.2 Simple Universal Google Analytics is now compatible with WordPress 4.3 1.0.2
- — Version 1.0.1 First commit 1.0.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.7
Languages
via translate.wordpress.orgTranslated into 60 languages, 7 at 90% or more · development strings
Plus 36 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Enable Universal Google Analytics tracking option on your WordPress site. Add tracking code to every page w..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,410 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-12 4K+ → 3K+ down after 363 days in tier
- 2025-09-14 5K+ → 4K+ down after 288 days in tier
- 2024-11-30 6K+ → 5K+ down after 202 days in tier
- 2024-05-12 7K+ → 6K+ down after 255 days in tier
- 2023-08-31 8K+ → 7K+ down after 1 days in tier
- 2023-08-30 7K+ → 8K+ up after 2 days in tier
- 2023-08-28 8K+ → 7K+ down after 151 days in tier
- 2023-03-30 9K+ → 8K+ down after 184 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 4 shared tags A -
WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics 5K+ installs · 4.4★ · 4 shared tags C -
Global Site Tag Tracking 1K+ installs · 3.8★ · 4 shared tags B -
Simple Google Analytics Tracking 1K+ installs · 4.4★ · 4 shared tags D -
HT Easy GA4 – Google Analytics WordPress Plugin 6K+ installs · 4.1★ · 3 shared tags A -
Super Simple Google Analytics 2K+ installs · 4.0★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Simple Universal Google Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-universal-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="Simple Universal Google Analytics — Plugin Pulse"></iframe> Simple Universal Google Analytics: 3K+ active installs, 4.6★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/simple-universal-google-analytics
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