Goal Tracker vs GTM Kit

Head-to-head on the signals that matter, from the public WordPress.org data.

Goal Tracker

by yuvalo

Health C62

GTM Kit

by TLA Media

Health A88

Active-install trajectory

Goal Tracker GTM Kit

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Goal Tracker	GTM Kit
Active installs Modeled from the public "N+" band and recent downloads.	2K–3K	30K–40K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	C · 62	A · 88 ✓
Maintenance How recently the plugin was updated.	39/100	100/100 ✓
Rating quality Volume-adjusted review quality.	83/100	88/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.31★	4.46★ ✓
Reviews	7	20 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	69/100	96/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1.5y ago	5d ago ✓
Downloads · 30d	303	35.9K ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Goal Tracker GTM Kit

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.