Goal Tracker – Custom Event Tracking for GA4
by yuvalo · Analytics
Also makes 3 other plugins · 7K+ installs across the portfolio →
Goal Tracker - Custom Events Tracking for Google Analytics 4
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Health
C 65/100
Stale · Few reviews
Active installs
2K+
≈2.5K estimated
Momentum
-14%
downloads vs prior 30d
Biggest opportunity: Add “goal” to your wp.org tags. You rank #20 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
65 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →5.8%
of downloads still active
At least 2K of 34.4K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 629 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.6.11; the current branch is 6.8
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 629 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
27
Momentum
Losing ground
-1.5
Velocity
places per keyword, 26d
0%
Breadth
of keywords climbing, 26d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| goal | #20 | #20 | down 5 |
| event tracker | #14 | #14 | 0 |
| goal tracking | #18 | #19 | down 1 |
| analytics your tag | Not in the top 24 | ||
| events your tag | Not in the top 24 | ||
| ga4 your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 3 listed. 3 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “goal” to your wp.org tags. You rank #20 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.7y ago
latest release · v1.1.6 · 10 Feb 2025
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 22 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Simon2.2y ago
Wanted to set up event tracking for a button really quickly on a website. Was able to do this in about five minutes using this plug-in. Excellent instruction videos as well.
Read on wp.org ↗ - ★★★★★ mariansr2.9y ago
Excellent for tracking with the new GA$
Read on wp.org ↗ - ★★★★★ rogasgr3.0y ago
This tool helped me do things that other plugins have as premium. Works well with no issues but a bit better help in the Tracker tab would help. I tried creating two events tracking with the same event name but for different div classes and seems to work fine. Some infromation beside the fields would help. Thanks guys, keep up the good work.
Read on wp.org ↗ - ★★★★★ LGW3.2y ago
I hope these guys keeps working on it
Read on wp.org ↗ - ★★★★★ aleswolf3.2y ago
Easy to use and great support
Read on wp.org ↗ - ★★★★★ Ai.3.7y ago
Fantastic plugin for creating custom events and track them in GA4.The support also deserves a 5 star rating.
Read on wp.org ↗ - ★★★★★ Webprom Design3.7y ago
Helps to create custom events for GA4. Please add some help/tips to fields so users can better understand what to fill in. I.e., can we put 2 selectors into the same event? I tested 2 with a comma separator and it mostly worked, but probably still better to have one selector…things like that.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2024-10-31 Version 1.1.5 Package Updates 1.1.5
- 2024-05-02 Version 1.1.4 Updating third party libraries 1.1.4
- 2024-03-13 Version 1.1.3 Bug fix – Plugin admin UI not showing for some WordPress versions. 1.1.3
- 2024-02-20 Version 1.1.2 Fixing an issue with video popups 1.1.2
- 2024-01-08 Version 1.1.1 UI changes Better error handing 1.1.1
- 2023-12-18 Version 1.1.0 Bug Fixes Pro – Added WooCommerce Support 1.1.0
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.1.6). Sites still on an older version should update.
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.5 Patched in 1.1.6
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.0.1 - 1.0.10 Patched in 1.0.11
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("for teams", "if you have").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Google Analytics, YouTube and 1 more.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 2,144 characters of description.
- ✓ Tags match the text All 3 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-12-27 3K+ → 2K+ down after 1 days in tier
- 2024-12-26 2K+ → 3K+ up after 17 days in tier
- 2024-12-09 3K+ → 2K+ down after 1 days in tier
- 2024-12-08 2K+ → 3K+ up after 3 days in tier
- 2024-12-05 3K+ → 2K+ down after 149 days in tier
- 2024-07-09 2K+ → 3K+ up after 1 days in tier
- 2024-07-08 3K+ → 2K+ down after 3 days in tier
- 2024-07-05 2K+ → 3K+ up after 255 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 2 shared tags A -
Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ installs · 4.7★ · 2 shared tags A -
GAinWP Google Analytics Integration for WP 7K+ installs · 4.7★ · 2 shared tags A -
HT Easy GA4 – Google Analytics WordPress Plugin 6K+ installs · 4.1★ · 2 shared tags A -
WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics 5K+ installs · 4.4★ · 2 shared tags C - W WP Scroll Depth 1K+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Goal Tracker – Custom Event Tracking for GA4 into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/goal-tracker-ga" width="480" height="300" style="border:0" loading="lazy" title="Goal Tracker – Custom Event Tracking for GA4 — Plugin Pulse"></iframe> Goal Tracker – Custom Event Tracking for GA4: 2K+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/goal-tracker-ga
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