Goal Tracker – Custom Event Tracking for GA4

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ Simon

   2.0y ago

   Wanted to set up event tracking for a button really quickly on a website. Was able to do this in about five minutes using this plug-in. Excellent instruction videos as well.

   Read on wp.org ↗
2. ★★★★★ mariansr

   2.7y ago

   Excellent for tracking with the new GA$

   Read on wp.org ↗
3. ★★★★★ rogasgr

   2.8y ago

   This tool helped me do things that other plugins have as premium. Works well with no issues but a bit better help in the Tracker tab would help. I tried creating two events tracking with the same event name but for different div classes and seems to work fine. Some infromation beside the fields would help. Thanks guys, keep up the good work.

   Read on wp.org ↗
4. ★★★★★ LGW

   3.0y ago

   I hope these guys keeps working on it

   Read on wp.org ↗
5. ★★★★★ aleswolf

   3.1y ago

   Easy to use and great support

   Read on wp.org ↗
6. ★★★★★ Ai.

   3.5y ago

   Fantastic plugin for creating custom events and track them in GA4.The support also deserves a 5 star rating.

   Read on wp.org ↗
7. ★★★★★ Webprom Design

   3.5y ago

   Helps to create custom events for GA4. Please add some help/tips to fields so users can better understand what to fill in. I.e., can we put 2 selectors into the same event? I tested 2 with a comma separator and it mostly worked, but probably still better to have one selector…things like that.

   Read on wp.org ↗

Recent releases and news for this plugin

1. 2024-10-31 Version 1.1.5 Package Updates 1.1.5
2. 2024-05-02 Version 1.1.4 Updating third party libraries 1.1.4
3. 2024-03-13 Version 1.1.3 Bug fix – Plugin admin UI not showing for some WordPress versions. 1.1.3
4. 2024-02-20 Version 1.1.2 Fixing an issue with video popups 1.1.2
5. 2024-01-08 Version 1.1.1 UI changes Better error handing 1.1.1
6. 2023-12-18 Version 1.1.0 Bug Fixes Pro – Added WooCommerce Support 1.1.0

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗
   2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1.5 Patched in 1.1.6
2. Medium · 6.1 Freemius SDK <= 2.5.9 - Reflected Cross-Site Scripting via fs_request_get ↗
   2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects 1.0.1 - 1.0.10 Patched in 1.0.11

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-12-27 3K+ → 2K+ down after 1 days in tier
2. 2024-12-26 2K+ → 3K+ up after 17 days in tier
3. 2024-12-09 3K+ → 2K+ down after 1 days in tier
4. 2024-12-08 2K+ → 3K+ up after 3 days in tier
5. 2024-12-05 3K+ → 2K+ down after 149 days in tier
6. 2024-07-09 2K+ → 3K+ up after 1 days in tier
7. 2024-07-08 3K+ → 2K+ down after 3 days in tier
8. 2024-07-05 2K+ → 3K+ up after 255 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 2 shared tags A
• HT Easy GA4 – Google Analytics WordPress Plugin 6K+ installs · 4.1★ · 2 shared tags A
• WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics 5K+ installs · 4.4★ · 2 shared tags D
• W WP Scroll Depth 1K+ installs · 4.3★ · 2 shared tags D
• Analytics Tracker 1K+ installs · 4.1★ · 2 shared tags B
• Datalayer for WooCommerce FREE 700+ installs · 3.6★ · 2 shared tags B

Embed this report card

Drop a live Pulse card for Goal Tracker – Custom Event Tracking for GA4 into a readme, a review or a deck. It updates itself.

Goal Tracker – Custom Event Tracking for GA4: 2K+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/goal-tracker-ga