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Add LinkedIn Insight Tag for LinkedIn Ads vs Site Kit by Google

Head-to-head on the signals that matter, from the public WordPress.org data.

Site Kit by Google is the safest pick: health A · 89 against 81 for Add LinkedIn Insight Tag for LinkedIn Ads, led by stronger support.

Active-install trajectory

Add LinkedIn Insight Tag for LinkedIn Ads moved down one install band, 5K+ to 4K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Add LinkedIn Insight Tag for LinkedIn Ads	Site Kit by Google
Active installs Modeled from the public "N+" band and recent downloads.	4K–5K	5M–6M ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	5K+ → 4K+	Stable ✓
Overall health	B · 81	A · 89 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	68/100	80/100 ✓
Support Share of forum threads marked resolved.	70/100	84/100 ✓
Rating (weighted for review count)	3.7★	4.2★ ✓
Reviews	4	1,014 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100	93/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	27d ago	4d ago ✓
Downloads, last 30d	4.1K	6.1M ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-20%	-12%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	5.0% ✓	1.7%
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Add LinkedIn Insight Tag for LinkedIn AdsSite Kit by Google

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.