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Add LinkedIn Insight Tag for LinkedIn Ads

by Pagup · Analytics

Also makes 17 other plugins · 30.3K+ installs across the portfolio →

Add the LinkedIn Insight Tag to WordPress without editing code. Paste your Partner ID, enable the tag, and keep B2B tracking simple.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

⚠ Few reviews

Health

B 84/100

Few reviews

Active installs

4K+

≈4.8K estimated

Momentum

+52%

downloads vs prior 30d

Biggest opportunity: Rating quality scores 54/100. Too few reviews to rank on quality — nudge happy users to leave one.

How scoring works →
84 Health · B
Maintenance 100/100
Rating quality 68/100
Support 70/100
Security 98/100

84 health vs 67 average across 1,843 Analytics plugins

Install conversion

How it's measured →

5.0%

of downloads still active

At least 4K of 80.6K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.2.14
Last updated
24d ago
Added
2019-03-03 · 7 yrs old
Requires WP
4.1
Tested up to
7.1.4
Requires PHP
5.6

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Most to gain: Rating quality

Update recency 100/100

Updated 24 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 54/100

3.3★ over 4 reviews, weighted for review count to 4.0★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive

+52% vs prior 30d
563 Nov 2026

30-day downloads

Rolling 30-day volume · peak 7.7K · peaks are release surges

4.1K3 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Add LinkedIn Insight · #3254youSite Kit by Google · #7MonsterInsights · #24GTM4WP · #83

Rating trend

Star average over time · dips mark rough releases

3.33 Nov 2026

Health trend

Composite health score, snapshotted daily

843 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1K3 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

7

releases in the last 12 months

24d ago

latest release · v1.2.14 · 10 Oct 2026

7

tagged releases on record

Recent releases

1.2.14 · 10 Oct 20261.2.13 · 19 Sep 20261.2.12 · 18 Sep 20261.2.11 · 7 Jul 20261.2.10 · 29 Jun 20261.2.9 · 5 Jun 20261.2.8 · 4 Jun 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.2 98%
v1.1 1.6%

Estimated active installs

The public count shows “4K+”. Our estimate pins where the real number sits.

tracked estimate
4K–5K ≈4.8K

Crossed into this band 10 days ago and the previous band took 4.1 years to cross, so the real count is still just under 5K.

Install history since 11 May 2020

4K3 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ Jones
    3.2y ago

    The last one star review didn’t go far enough in explaining the deception. I only give 2 stars since the tag probably works, but I won’t be using it for just a snippet of code. The author needs to know that lying to people to extract personal information is not ethical and illegal in my country. Note that the plugin asks you to “Click on Allow & Continue to activate Linkedin Insight Tag” as if it is mandatory to use the plugin. “Click on Allow & Continue to activate Linkedin Insight Tag on your website :)! The Linkedin tag (with base & event codes) allows you to track actions people take on your website. Never miss an important update — opt-in to our security and feature updates notifications. See you on the other side.” Then you will be sharing the following: View Basic Profile InfoNever miss important updates, get security warnings before they become public knowledge, and receive notifications about special offers and awesome new features.Your WordPress user’s: first & last name, and email address View Basic Website InfoHomepage URL & title, WP & PHP versions, and site language View Basic Plugin InfoCurrent plugin & SDK versions, and if active or uninstalled View Plugins & Themes ListNames, slugs, versions, and if active or not If I misunderstood what “Allow and continue” does I am happy to be proven wrong. This topic was modified 2 years, 11 months ago by Jones.

    Read on wp.org ↗
  2. ★★★★★ biosonik
    4.2y ago

    I don’t understand why this exists… it adds the linkedin javascript to the frontend. That’s it. It contains 10x more bloat and advertising than actual function. It won’t fix any issues you might have with linkedin tags like csp errors.

    Read on wp.org ↗
  3. ★★★★★ aiello2aj
    6.7y ago

    I initially tried to use Google Tag Manager to add the LinkedIn Insights tag to my site. Added, waited, tested, failed and tried again several times. After getting super frustrated, I installed this plugin. Within minutes of using it, the tag was signaling LinkedIn and I was ready to launch my campaign. Awesome!

    Read on wp.org ↗
  4. ★★★★★ davidpr2018
    7.5y ago

    This plugin is another proof that some pro can do great things things on this world. It’s really help me to advance and get more for my site

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 1.2.11 Refresh gettext catalogs and compiled translation files. Fix missing admin text domains for translated settings notices, FAQ labels, and metabox strings. Correct the Spanish coupon message so it refers to LinkedIn Insigh 1.2.11
  2. — Version 1.2.10 Harden premium custom LinkedIn event code storage. 1.2.10
  3. — Version 1.2.9 Updated the bundled Freemius SDK to version 2.13.1 for security and compatibility. Improved LinkedIn Partner ID handling. Improved frontend output escaping for the base LinkedIn Insight Tag. Scoped admin assets to the pl 1.2.9
  4. — Version 1.2.12 Added a PAGUP Agent Control panel with three read-only and draft-only task examples for AI agents. Updated the bundled Freemius WordPress SDK from 2.13.1 to 2.13.4. Completed the five shipped locale catalogs, including t 1.2.12
  5. — Version 1.2.13 Hardened the bundled Freemius SDK after the WordPress.org automated security review. Turned on TLS certificate verification for Freemius API calls, pinned the API transport to HTTPS whatever the local cURL version, and r 1.2.13
  6. — Version 1.2.14 Updated Freemius SDK to the latest version 1.2.14

Security history

via Wordfence Intelligence

The 1 disclosed vulnerability is patched in the current version (1.2.14). Sites still on an older version should update.

  1. 2022-03-04 CVE-2022-4974 Missing Authorization Affects < 1.2.4 Patched in 1.2.4

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 1 language, 1 at 90% or more

Dutch 100%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

This plugin’s searches fall outside the topics measured so far. See the topics measured so far.

Readme readiness

8 of 8 pass · checked 30 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Add the LinkedIn Insight Tag to WordPress without editing code. Paste your Partner ID, enable the tag, and..."
  • ✓ Has a FAQ 15 questions in the FAQ.
  • ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("built for", "who want", "designed for").
  • ✓ Names what it works with Mentions WooCommerce, LinkedIn.
  • ✓ Headings and lists 6 headings and 4 lists.
  • ✓ Enough to quote 4,712 characters of description.
  • ✓ Tags match the text 4 of 5 tags appear in the text; "linkedin advertising" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-10-24 5K+ → 4K+ down after 1481 days in tier
  2. 2022-10-04 1K+ → 5K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Add LinkedIn Insight Tag for LinkedIn Ads into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/lktags-linkedin-insight-tags" width="480" height="300" style="border:0" loading="lazy" title="Add LinkedIn Insight Tag for LinkedIn Ads — Plugin Pulse"></iframe>
Preview card ↗

Add LinkedIn Insight Tag for LinkedIn Ads: 4K+ active installs, 3.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/lktags-linkedin-insight-tags

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