Add LinkedIn Insight Tag for LinkedIn Ads
by Pagup · Analytics
Also makes 17 other plugins · 30.3K+ installs across the portfolio →
Add the LinkedIn Insight Tag to WordPress without editing code. Paste your Partner ID, enable the tag, and keep B2B tracking simple.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
4K+
≈4.8K estimated
Momentum
+52%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 54/100. Too few reviews to rank on quality — nudge happy users to leave one.
84 health vs 67 average across 1,844 Analytics plugins
Install conversion
How it's measured →5.0%
of downloads still active
At least 4K of 80.6K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 24 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.3★ over 4 reviews, weighted for review count to 4.0★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-1.0
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| linkedin insight tag your tag | #1 | #11 | 0 |
| linkedin ads your tag | #1 | #14 | 0 |
| linkedin insight | #1 | #13 | 0 |
| linkedin advertising your tag | #1 | #8 | 0 |
| #2 | #20 | 0 | |
| linkedin tag your tag | #2 | #23 | down 1 |
| linkedin conversion tracking your tag | #2 | #17 | 0 |
| linkedin plugin | #2 | #16 | 0 |
| insight | #6 | #22 | down 2 |
| b2b tracking | #6 | #16 | 0 |
| post to linkedin | #4 | #19 | down 1 |
| page insight | #8 | #22 | — |
| b2b | #22 | #23 | down 3 |
| insights | #24 | #23 | down 8 |
| ai ads | #24 | #22 | — |
80 searches this plugin appeared in over the last 90 days, 15 listed. 65 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “b2b tracking” and “insight” (#6 and #6 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 7.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
24d ago
latest release · v1.2.14 · 10 Oct 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 10 days ago and the previous band took 4.1 years to cross, so the real count is still just under 5K.
Install history since 11 May 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Jones3.2y ago
The last one star review didn’t go far enough in explaining the deception. I only give 2 stars since the tag probably works, but I won’t be using it for just a snippet of code. The author needs to know that lying to people to extract personal information is not ethical and illegal in my country. Note that the plugin asks you to “Click on Allow & Continue to activate Linkedin Insight Tag” as if it is mandatory to use the plugin. “Click on Allow & Continue to activate Linkedin Insight Tag on your website :)! The Linkedin tag (with base & event codes) allows you to track actions people take on your website. Never miss an important update — opt-in to our security and feature updates notifications. See you on the other side.” Then you will be sharing the following: View Basic Profile InfoNever miss important updates, get security warnings before they become public knowledge, and receive notifications about special offers and awesome new features.Your WordPress user’s: first & last name, and email address View Basic Website InfoHomepage URL & title, WP & PHP versions, and site language View Basic Plugin InfoCurrent plugin & SDK versions, and if active or uninstalled View Plugins & Themes ListNames, slugs, versions, and if active or not If I misunderstood what “Allow and continue” does I am happy to be proven wrong. This topic was modified 2 years, 11 months ago by Jones.
Read on wp.org ↗ - ★★★★★ biosonik4.2y ago
I don’t understand why this exists… it adds the linkedin javascript to the frontend. That’s it. It contains 10x more bloat and advertising than actual function. It won’t fix any issues you might have with linkedin tags like csp errors.
Read on wp.org ↗ - ★★★★★ aiello2aj6.7y ago
I initially tried to use Google Tag Manager to add the LinkedIn Insights tag to my site. Added, waited, tested, failed and tried again several times. After getting super frustrated, I installed this plugin. Within minutes of using it, the tag was signaling LinkedIn and I was ready to launch my campaign. Awesome!
Read on wp.org ↗ - ★★★★★ davidpr20187.5y ago
This plugin is another proof that some pro can do great things things on this world. It’s really help me to advance and get more for my site
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.11 Refresh gettext catalogs and compiled translation files. Fix missing admin text domains for translated settings notices, FAQ labels, and metabox strings. Correct the Spanish coupon message so it refers to LinkedIn Insigh 1.2.11
- — Version 1.2.10 Harden premium custom LinkedIn event code storage. 1.2.10
- — Version 1.2.9 Updated the bundled Freemius SDK to version 2.13.1 for security and compatibility. Improved LinkedIn Partner ID handling. Improved frontend output escaping for the base LinkedIn Insight Tag. Scoped admin assets to the pl 1.2.9
- — Version 1.2.12 Added a PAGUP Agent Control panel with three read-only and draft-only task examples for AI agents. Updated the bundled Freemius WordPress SDK from 2.13.1 to 2.13.4. Completed the five shipped locale catalogs, including t 1.2.12
- — Version 1.2.13 Hardened the bundled Freemius SDK after the WordPress.org automated security review. Turned on TLS certificate verification for Freemius API calls, pinned the API transport to HTTPS whatever the local cURL version, and r 1.2.13
- — Version 1.2.14 Updated Freemius SDK to the latest version 1.2.14
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.2.14). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add the LinkedIn Insight Tag to WordPress without editing code. Paste your Partner ID, enable the tag, and..."
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who want", "designed for").
- ✓ Names what it works with Mentions WooCommerce, LinkedIn.
- ✓ Headings and lists 6 headings and 4 lists.
- ✓ Enough to quote 4,712 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "linkedin advertising" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-24 5K+ → 4K+ down after 1481 days in tier
- 2022-10-04 1K+ → 5K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ A -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ A -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ A -
PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ installs · 4.3★ B -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ A
Embed this report card
Drop a live Pulse card for Add LinkedIn Insight Tag for LinkedIn Ads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lktags-linkedin-insight-tags" width="480" height="300" style="border:0" loading="lazy" title="Add LinkedIn Insight Tag for LinkedIn Ads — Plugin Pulse"></iframe> Add LinkedIn Insight Tag for LinkedIn Ads: 4K+ active installs, 3.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/lktags-linkedin-insight-tags
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