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Add LinkedIn Insight Tag for LinkedIn Ads

by Pagup · Analytics

Also makes 15 other plugins · 31.5K+ installs across the portfolio →

Add the LinkedIn Insight Tag to WordPress without editing code. Paste your Partner ID, enable the tag, and keep B2B tracking simple.

⚠ Few reviews
How scoring works →
81 Health · B
Maintenance 100/100
Rating quality 68/100
Support 70/100

81 health vs 64 average across 1,029 Analytics plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 54/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-75% vs prior 30d
34Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

1.2K

now · peak 5.7K

1.2K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Add LinkedIn Insight · #3258 you Site Kit by Google · #7 MonsterInsights · #25 GTM4WP · #82

Rating trend

Star average over time · dips mark rough releases

3.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

231per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

2mo ago

latest release · v1.2.11

4

tagged releases on record

Recent releases

1.2.11 · 2mo ago1.2.10 · 2mo ago1.2.9 · 3mo ago1.2.8 · 3mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.2 98%
v1.1 1.6%

Estimated active installs

The public count shows “5K+”. Our estimate pins where the real number sits.

modeled estimate
5K–6K ≈5.5K

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2020-05-11 · 1,423 observations

5KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
1.2.11
Last updated
2mo ago
Added
2019-03-03 · 7 yrs old
Requires WP
4.1
Tested up to
7.0.4
Requires PHP
5.6

Recent reviews

All reviews on wp.org ↗
  1. Jones
    3.0y ago

    The last one star review didn’t go far enough in explaining the deception. I only give 2 stars since the tag probably works, but I won’t be using it for just a snippet of code. The author needs to know that lying to people to extract personal information is not ethical and illegal in my country. Note that the plugin asks you to “Click on Allow & Continue to activate Linkedin Insight Tag” as if it is mandatory to use the plugin. “Click on Allow & Continue to activate Linkedin Insight Tag on your website :)! The Linkedin tag (with base & event codes) allows you to track actions people take on your website. Never miss an important update — opt-in to our security and feature updates notifications. See you on the other side.” Then you will be sharing the following: View Basic Profile InfoNever miss important updates, get security warnings before they become public knowledge, and receive notifications about special offers and awesome new features.Your WordPress user’s: first & last name, and email address View Basic Website InfoHomepage URL & title, WP & PHP versions, and site language View Basic Plugin InfoCurrent plugin & SDK versions, and if active or uninstalled View Plugins & Themes ListNames, slugs, versions, and if active or not If I misunderstood what “Allow and continue” does I am happy to be proven wrong. This topic was modified 2 years, 11 months ago by Jones.

    Read on wp.org ↗
  2. biosonik
    4.0y ago

    I don’t understand why this exists… it adds the linkedin javascript to the frontend. That’s it. It contains 10x more bloat and advertising than actual function. It won’t fix any issues you might have with linkedin tags like csp errors.

    Read on wp.org ↗
  3. aiello2aj
    6.5y ago

    I initially tried to use Google Tag Manager to add the LinkedIn Insights tag to my site. Added, waited, tested, failed and tried again several times. After getting super frustrated, I installed this plugin. Within minutes of using it, the tag was signaling LinkedIn and I was ready to launch my campaign. Awesome!

    Read on wp.org ↗
  4. davidpr2018
    7.3y ago

    This plugin is another proof that some pro can do great things things on this world. It’s really help me to advance and get more for my site

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 1.2.11 Refresh gettext catalogs and compiled translation files. Fix missing admin text domains for translated settings notices, FAQ labels, and metabox strings. Correct the Spanish coupon message so it refers to LinkedIn Insigh 1.2.11
  2. Version 1.2.10 Harden premium custom LinkedIn event code storage. 1.2.10
  3. Version 1.2.9 Updated the bundled Freemius SDK to version 2.13.1 for security and compatibility. Improved LinkedIn Partner ID handling. Improved frontend output escaping for the base LinkedIn Insight Tag. Scoped admin assets to the pl 1.2.9

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2022-03-04 CVE-2022-4974 Missing Authorization Affects < 1.2.4 Patched in 1.2.4

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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<iframe src="https://plugins.wpmayor.com/embed/lktags-linkedin-insight-tags" width="480" height="300" style="border:0" loading="lazy" title="Add LinkedIn Insight Tag for LinkedIn Ads — Plugin Pulse"></iframe>
Preview card ↗

Add LinkedIn Insight Tag for LinkedIn Ads: 5K+ active installs, 3.3★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/lktags-linkedin-insight-tags