Magic Export & Import vs WP Import Export Lite

Head-to-head on the signals that matter, from the public WordPress.org data.

Health A85

Health B84

Active-install trajectory

Magic Export & Import moved up one install band, 100+ to 200+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Magic Export & Import	WP Import Export Lite
Active installs Modeled from the public "N+" band and recent downloads.	200–300	40K–50K ✓
Install trend Change in active installs across the charted window.	+100% ✓	0%
Overall health	A · 85 ✓	B · 84
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	78/100 ✓	75/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.1★ ✓	4.0★
Reviews	3	113 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	91/100	96/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago ✓	2mo ago
Downloads · 30d	539	9.1K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	3.5%	3.9% ✓
Category	Content & Feeds	Content & Feeds

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Magic Export & ImportWP Import Export Lite

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.