Magic Export & Import
by kovalchik8 · Content & Feeds
The ultimate tool to migrate any content including posts, terms, users, comments, WooCommerce shop orders, menus and ACF Options pages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
200+
≈220 estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: Swap “content migration”, “csv” and “custom fields” for “export import”, “import export” and “csv import export”. “content migration” isn't earning its slot: you're not in the first 24 results for its own search. “export import” sits at #13 untagged, close enough for a declared tag to move it up. “csv” isn't earning its slot: you're not in the first 24 results for its own search. “import export” sits at #21 untagged, close enough for a declared tag to move it up. “custom fields” isn't earning its slot: you're not in the first 24 results for its own search. “csv import export” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 200 of 5.7K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 16 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 40 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
18%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| magic | #5 | #12 | up 1 |
| export import | #13 | #20 | up 1 |
| export menus | #6 | #21 | down 1 |
| coupon import export | #7 | #19 | down 1 |
| comments import | #8 | #21 | 0 |
| import menus | #9 | #16 | down 1 |
| import items from csv to existing orders | #12 | #24 | 0 |
| import export | #21 | #21 | down 1 |
| comments export | #13 | #22 | down 1 |
| export acf | #14 | #20 | up 2 |
| order import export | #14 | #23 | 0 |
| csv import export | #24 | #24 | down 4 |
| acf export | #16 | #19 | down 1 |
| product export import | #18 | #22 | 0 |
| product import export | #18 | #22 | 0 |
| post export import | #18 | #23 | up 1 |
| wordpress comments import | #18 | #22 | 0 |
| acf import | #19 | #23 | up 1 |
| post data export import | #20 | #23 | 0 |
| import acf | #20 | #22 | 0 |
| content migration your tag | Not in the top 24 | ||
| csv your tag | Not in the top 24 | ||
| custom fields your tag | Not in the top 24 | ||
| export your tag | Not in the top 24 | ||
| import your tag | Not in the top 24 | ||
65 searches this plugin appeared in over the last 90 days, 20 listed. 38 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “content migration”, “csv” and “custom fields” for “export import”, “import export” and “csv import export”. “content migration” isn't earning its slot: you're not in the first 24 results for its own search. “export import” sits at #13 untagged, close enough for a declared tag to move it up. “csv” isn't earning its slot: you're not in the first 24 results for its own search. “import export” sits at #21 untagged, close enough for a declared tag to move it up. “custom fields” isn't earning its slot: you're not in the first 24 results for its own search. “csv import export” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 11 Jan 2025 · 659 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 800 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
16
releases in the last 12 months
1mo ago
latest release · v2.0.7 · 21 Sep 2026
26
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 28% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just over 200.
At the current install trend, crossing 300+ in roughly 234 days.
Install history since 10 Jan 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous8mo ago
I have been trying to export and import an orders of over 400+ and had tried different plugins but still had issues with them.This plugin did it in an instant and also has a test mode for you to be able to see the orders you’re importing before bringing them to your site.Great Job!Suggestion – I noticed this only import/export orders but it doesnt comes with customers details. I recommend you allow it to import customers data as well.Also the phone number is having 6 extra 0s This topic was modified 4 months, 3 weeks ago by Tunde Abdulhamid Sanusi (Tuham).
Read on wp.org ↗ - ★★★★★ eoxyar1.1y ago
Absolutely magical, a plugin that is more than useful. Works flawlessly, as intuitively as possible.Good job there. Thanks!!!
Read on wp.org ↗ - ★★★★★ hilmon1.3y ago
This is a pretty lightweight plugin compared to other Import/Export plugins out there but it really works well. Very useful plugin.. Thanks
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.7). Sites still on an older version should update.
- 2026-04-13 CVE-2026-5335 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.1.0 Patched in 1.2.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The ultimate tool to migrate any content including posts, terms, users, comments, WooCommerce shop orders,..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Contact Form 7, Yoast and 3 more.
- ! Headings and lists 0 headings and 4 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,077 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "content migration", "csv" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 100+ → 200+ up after 21 days in tier
- 2026-07-17 200+ → 100+ down after 18 days in tier
- 2026-06-29 100+ → 200+ up after 17 days in tier
- 2026-06-12 200+ → 100+ down after 24 days in tier
- 2026-05-19 100+ → 200+ up after 151 days in tier
- 2025-12-19 90+ → 100+ up after 5 days in tier
- 2025-12-14 80+ → 90+ up after 6 days in tier
- 2025-12-08 70+ → 80+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Import Export Lite 40K+ installs · 4.0★ · 3 shared tags B -
CSV Import and Exporter 1K+ installs · 3.8★ · 3 shared tags C -
Spreadsheet Price Changer for WooCommerce and WP E-commerce – Light 400+ installs · 4.0★ · 3 shared tags C -
Widget Importer & Exporter 200K+ installs · 4.6★ · 2 shared tags A -
Customizer Export/Import 100K+ installs · 4.7★ · 2 shared tags A -
Export All URLs 50K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Magic Export & Import into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/magic-export-import" width="480" height="300" style="border:0" loading="lazy" title="Magic Export & Import — Plugin Pulse"></iframe> Magic Export & Import: 200+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/magic-export-import
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