Magic Export & Import
by kovalchik8 · Content & Feeds
The ultimate tool to migrate any content including posts, terms, users, comments, WooCommerce shop orders, menus and ACF Options pages.
85 health vs 60 average across 778 Content & Feeds plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-01-10 · 598 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
643
now · peak 800
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
16
releases in the last 12 months
2mo ago
latest release · v2.0.2
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 28% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 300+ in roughly 140 days.
Install history · since 2025-01-10 · 556 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous6mo ago
I have been trying to export and import an orders of over 400+ and had tried different plugins but still had issues with them.This plugin did it in an instant and also has a test mode for you to be able to see the orders you’re importing before bringing them to your site.Great Job!Suggestion – I noticed this only import/export orders but it doesnt comes with customers details. I recommend you allow it to import customers data as well.Also the phone number is having 6 extra 0s This topic was modified 4 months, 3 weeks ago by Tunde Abdulhamid Sanusi (Tuham).
Read on wp.org ↗ - ★★★★★ eoxyar12mo ago
Absolutely magical, a plugin that is more than useful. Works flawlessly, as intuitively as possible.Good job there. Thanks!!!
Read on wp.org ↗ - ★★★★★ hilmon1.1y ago
This is a pretty lightweight plugin compared to other Import/Export plugins out there but it really works well. Very useful plugin.. Thanks
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-04-13 CVE-2026-5335 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.1.0 Patched in 1.2.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 100+ → 200+ up after 21 days in tier
- 2026-07-17 200+ → 100+ down after 18 days in tier
- 2026-06-29 100+ → 200+ up after 17 days in tier
- 2026-06-12 200+ → 100+ down after 24 days in tier
- 2026-05-19 100+ → 200+ up after 151 days in tier
- 2025-12-19 90+ → 100+ up after 5 days in tier
- 2025-12-14 80+ → 90+ up after 6 days in tier
- 2025-12-08 70+ → 80+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Import Export Lite 40K+ installs · 4.0★ · 3 shared tags B -
CSV Import and Exporter 1K+ installs · 3.8★ · 3 shared tags C -
Spreadsheet Price Changer for WooCommerce and WP E-commerce – Light 400+ installs · 4.0★ · 3 shared tags C -
Customizer Export/Import 100K+ installs · 4.7★ · 2 shared tags A -
Export All URLs 50K+ installs · 4.5★ · 2 shared tags A
-
Customizer Backup & Reset 7K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Magic Export & Import into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/magic-export-import" width="480" height="300" style="border:0" loading="lazy" title="Magic Export & Import — Plugin Pulse"></iframe> Magic Export & Import: 200+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/magic-export-import