WP Import Export Lite

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

1. ★★★★★ Max Shvedov

   8mo ago

   A very simple, but extremely functional and working application. Thank you very much, I quickly solved the problems of synchronizing two inconsistent databases. Everything is very convenient.

   Read on wp.org ↗
2. ★★★★★ leadsquad

   11mo ago

   Time wasting

   Read on wp.org ↗
3. ★★★★★ pasttenseofdraw

   12mo ago

   I was having trouble with a custom function on my export, and they took care of it in short order and fixed it.

   Read on wp.org ↗
4. ★★★★★ hondarox715

   1.1y ago

   I simply wanted to export posts with their media and import to a new site. There is no default setting to get everything you need for posts like author, categories, tags, etc. so you have to manually add all of that stuff. The UI for that is terrible. I finally get to the point of importing after getting through all of those extremely confusing settings. I chose to have it run in the background. I’m monitoring posts and media pages to see what’s happening. It begins adding triples, quadruples, etc. of posts and media. It placed over 4,000 images in my media folders. I quickly hit stop before it went further, and that didn’t work. I deactivated and uninstalled the plugin. It continued running whatever background script runs even after the plugin was deactivated and removed somehow. WHY is it SO hard to just find a plugin to simply move your posts and everything that comes with them to a new server?!?!

   Read on wp.org ↗
5. ★★★★★ gipsea

   1.1y ago

   Used for simple export. Does what it says will do with nice interface

   Read on wp.org ↗
6. ★★★★★ ohliza

   1.5y ago

   I needed to add info to a couple thousand user records and this made it SO easy. Thank you for a great free plugin!

   Read on wp.org ↗
7. ★★★★★ Jimako

   1.5y ago

   This plugin does exactly what I needed. Thank you so much for it.

   Read on wp.org ↗
8. ★★★★★ arbpen

   1.6y ago

   I needed this plugin to do one thing and one thing only – export post information based on post status. I’m going to be importing the data to Asana so I can keep track of what’s important and what’s not. I saw that some reviewers thought the process was confusing – I disagree; the export process was quite simple with a variety of fields to filter and fields to export. Kudos to the developers – this is a great plugin.

   Read on wp.org ↗

6 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.5 WP Import Export Lite <= 3.9.30 - Authenticated (Administrator+) Server-Side Request Forgery via 'file_url' Parameter ↗
   2026-07-02 CVE-2026-11397 Server-Side Request Forgery (SSRF) Affects <= 3.9.30 Patched in 3.9.31
2. High · 7.5 WP Import Export Lite <= 3.9.29 - Authenticated (Subscriber+) Arbitrary File Upload ↗
   2025-08-04 CVE-2025-5061 Unrestricted Upload of File with Dangerous Type Affects <= 3.9.29 Patched in 3.9.30
3. High · 7.5 WP Import Export Lite <= 3.9.28 - Authenticated (Subscriber+) Arbitrary File Upload ↗
   2025-08-04 CVE-2025-6207 Unrestricted Upload of File with Dangerous Type Affects <= 3.9.28 Patched in 3.9.29
4. Medium · 6.4 WP Import Export Lite <= 3.9.27 - Authenticated (Contributor+) DOM-Based Stored Cross-Site Scripting ↗
   2025-04-21 CVE-2025-2839 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.9.27 Patched in 3.9.28
5. High · 7.2 WP Import Export Lite <= 3.9.26 - Authenticated (Administrator+) PHP Object Injection ↗
   2024-04-05 CVE-2024-31308 Deserialization of Untrusted Data Affects <= 3.9.26 Patched in 3.9.27
6. High · 7.5 WP Import Export Lite & WP Import Export <= 3.9.15 - Unauthenticated Sensitive Data Disclosure ↗
   2022-01-14 CVE-2022-0236 Missing Authorization Affects <= 3.9.15 Patched in 3.9.16

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 6 languages, 4 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-04-10 50K+ → 40K+ down after 387 days in tier
2. 2025-03-19 40K+ → 50K+ up after 8 days in tier
3. 2025-03-11 50K+ → 40K+ down after 6 days in tier
4. 2025-03-05 40K+ → 50K+ up after 548 days in tier
5. 2023-09-04 30K+ → 40K+ up after 1 days in tier
6. 2023-09-03 40K+ → 30K+ down after 3 days in tier
7. 2023-08-31 30K+ → 40K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• CSV Import and Exporter 1K+ installs · 3.8★ · 3 shared tags C
• Spreadsheet Price Changer for WooCommerce and WP E-commerce – Light 400+ installs · 4.0★ · 3 shared tags C
• Customizer Export/Import 100K+ installs · 4.7★ · 2 shared tags A
• Search & Replace 100K+ installs · 4.3★ · 2 shared tags C
• WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ installs · 4.5★ · 2 shared tags A
• Export All URLs 50K+ installs · 4.5★ · 2 shared tags A

Embed this report card

Drop a live Pulse card for WP Import Export Lite into a readme, a review or a deck. It updates itself.

WP Import Export Lite: 40K+ active installs, 4.0★ (113 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wp-import-export-lite