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MailChimp Subscribe Form, Optin Builder, PopUp Bui vs Klaviyo
Head-to-head on the signals that matter, from the public WordPress.org data.
Active-install trajectory
No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.
| Metric | MailChimp Subscribe Form, Optin Builder, PopUp Bui | Klaviyo |
|---|---|---|
| Active installs Modeled from the public "N+" band and recent downloads. | 2K–3K | 100K–200K ✓ |
| Install trend Change in active installs across the charted window. | 0% | 0% |
| Overall health | B · 83 ✓ | B · 76 |
| Maintenance How recently the plugin was updated. | 99/100 | 100/100 ✓ |
| Rating quality Volume-adjusted review quality. | 75/100 ✓ | 54/100 |
| Support Share of forum threads marked resolved. | 70/100 | 70/100 |
| Rating (weighted for review count) | 4.0★ ✓ | 3.2★ |
| Reviews | 65 ✓ | 24 |
| Ranking optimization How well the listing is tuned to rank on wp.org. | 96/100 ✓ | 85/100 |
| Removal risk Maintenance signals that precede a wp.org closure. Not an official status. | Low | Low |
| Last updated | 3mo ago | 8d ago ✓ |
| Downloads · 30d | 1.1K | 62.8K ✓ |
| Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. | 0.4% | 5.0% ✓ |
| Category | Email & Marketing | Analytics |
✓ marks the stronger plugin on each row. Rows where they're level show no marker.
Release activity
MailChimp Subscribe Form, Optin Builder, PopUp BuiKlaviyo
7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.