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MailChimp Subscribe Form, Optin Builder, PopUp Bui vs Klaviyo
Head-to-head on the signals that matter, from the public WordPress.org data.
Active-install trajectory
MailChimp Subscribe Form, Optin Builder, PopUp Bui Klaviyo
Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.
| Metric | MailChimp Subscribe Form, Optin Builder, PopUp Bui | Klaviyo |
|---|---|---|
| Active installs Modeled from the public "N+" band and recent downloads. | 2K–3K | 100K–200K ✓ |
| Install trend Change in active installs across the charted window. | -33% | 0% ✓ |
| Overall health | B · 84 ✓ | B · 76 |
| Maintenance How recently the plugin was updated. | 100/100 | 100/100 |
| Rating quality Volume-adjusted review quality. | 75/100 ✓ | 54/100 |
| Support Share of forum threads marked resolved. | 70/100 | 70/100 |
| Rating (adjusted) | 4.02★ ✓ | 3.16★ |
| Reviews | 65 ✓ | 24 |
| Ranking optimization How well the listing is tuned to rank on wp.org. | 96/100 ✓ | 77/100 |
| Removal risk Maintenance signals that precede a wp.org closure. Not an official status. | Low | Low |
| Last updated | 1mo ago | 12d ago ✓ |
| Downloads · 30d | 2.0K | 129.8K ✓ |
| Category | Email & Marketing | Analytics |
✓ marks the stronger plugin on each row. Rows where they're level show no marker.
Release activity
MailChimp Subscribe Form, Optin Builder, PopUp Bui Klaviyo
7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.