MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder
by PluginOps · Email & Marketing
Also makes 11 other plugins · 11.8K+ installs across the portfolio →
MailChimp Subscribe Form allows you to create Beautiful Professional looking Subscribe Forms, Popups, bars & full page optins easily in less than …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+21%
downloads vs prior 30d
Biggest opportunity: Swap “contact form” and “email” for “e mail marketing” and “email optin”. “contact form” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #24 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “email optin” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 2K of 456.7K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 94 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.0★ over 65 reviews, smoothed to 4.04★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| subscribe form your tag | #3 | #4 | up 1 |
| mailchimp subscribe | #3 | #2 | 0 |
| subscribe forms your tag | #4 | #5 | down 2 |
| subscribe | #5 | #6 | down 2 |
| ajax mailchimp subscribe | #2 | #5 | 0 |
| display subscribe form | #6 | #11 | 0 |
| mailchimp | #18 | #18 | up 1 |
| optin | #19 | #20 | up 1 |
| mailchimp optin | #8 | #15 | 0 |
| subscribe email | #11 | #12 | 0 |
| ajax mailchimp form | #12 | #22 | 0 |
| pop up | #23 | #23 | up 1 |
| email optin | #24 | #20 | 0 |
| e mail marketing | #24 | #17 | down 1 |
| optin form | #15 | #19 | 0 |
| optin forms | #16 | #18 | 0 |
| mailchimp popup | #17 | #20 | down 1 |
| mailchimp wordpress | #20 | #20 | up 1 |
| simple mailchimp form | #20 | #21 | 0 |
| optin popup | #21 | #18 | 0 |
| contact form your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
55 searches this plugin appeared in over the last 90 days, 20 listed. 33 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “contact form” and “email” for “e mail marketing” and “email optin”. “contact form” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #24 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “email optin” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v4.3.4 · 29 Jul 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Apr 2015
Reviewer account pattern
from wp.org reviewer profiles13 of the last 21 four- and five-star reviews came from accounts created within a month of posting the review.
Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ subimal4.9y ago
Excellent plugin & I am satisfied. Moreover, the support is prompt & too good. Very helpful in solving my problems. Thanks
Read on wp.org ↗ - ★★★★★ willpower15.3y ago
How can I set the MailChimp pop up so that it doesn’t appear again after being closed for the first time? Thanks
Read on wp.org ↗ - ★★★★★ saineelagiri5.5y ago
i am using this plugin everything fine but when i am going to change or edit the text it is not updating
Read on wp.org ↗ - ★★★★★ warrickvdh6.0y ago
The support was awesome.
Read on wp.org ↗ - ★★★★★ yaseerch6.0y ago
What a useless thing developed. I have installed this plugin and create the form and the main purpose that is even showing in the plugin name “Mailchimp” Integration you need to buy its PRO version. Waste of time and it must be at least this feature to be included in the FREE version. Bad experience at all. Not recommended this plugin. This topic was modified 5 years, 9 months ago by yaseerch.
Read on wp.org ↗ - ★★★★★ sandrohaag6.1y ago
Thanks for your fast support Joshua!
Read on wp.org ↗ - ★★★★★ mr1086.3y ago
Just tried to use it and create a Contact form. It has been the most chaotic most headache creating experience.
Read on wp.org ↗ - ★★★★★ sergiobcn6.3y ago
You know there is a real team behind the plugin when you get soon reply to your questions and right away solutions. Thank you Joshua 🙂
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (4.3.4). Sites still on an older version should update.
- Patched High · 7.2 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder <= 4.3.3 - Unauthenticated Stored Cross-Site Scripting ↗2026-08-11 CVE-2026-27536 Improper Neutralization of Input During Web Page Generation Affects <= 4.3.3 Patched in 4.3.4
- Patched High · 7.2 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder <= 4.3.3 - Unauthenticated Stored Cross-Site Scripting via Form Field Values ↗2026-07-31 CVE-2026-15052 Improper Neutralization of Input During Web Page Generation Affects <= 4.3.3 Patched in 4.3.4
- Patched Medium · 6.4 MailChimp Subscribe Forms <= 4.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-01-15 CVE-2025-22727 Improper Neutralization of Input During Web Page Generation Affects <= 4.1 Patched in 4.2
- Patched Medium · 4.4 MailChimp Subscribe Forms <= 4.0.9.7 - Authenticated (Editor+) Stored Cross-Site Scripting ↗2024-08-09 CVE-2024-43211 Improper Neutralization of Input During Web Page Generation Affects <= 4.0.9.7 Patched in 4.0.9.8
- Patched Medium · 4.4 MailChimp Subscribe Forms <= 4.0.9.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-05-22 CVE-2023-33328 Improper Neutralization of Input During Web Page Generation Affects <= 4.0.9.1 Patched in 4.0.9.2
- Patched High · 8.8 MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder < 1.2 - Remote Code Execution ↗2015-04-21 Improper Control of Generation of Code Affects < 1.2 Patched in 1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "MailChimp Subscribe Form allows you to create Beautiful Professional looking Subscribe Forms, Popups, bars..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp.
- ! Headings and lists 1 heading and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 5,412 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "contact form" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-28 3K+ → 2K+ down after 4 days in tier
- 2026-03-24 2K+ → 3K+ up after 1 days in tier
- 2026-03-23 3K+ → 2K+ down after 425 days in tier
- 2025-01-22 4K+ → 3K+ down after 5 days in tier
- 2025-01-17 3K+ → 4K+ up after 3 days in tier
- 2025-01-14 4K+ → 3K+ down after 1 days in tier
- 2025-01-13 3K+ → 4K+ up after 1 days in tier
- 2025-01-12 4K+ → 3K+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Contact Form & SMTP Plugin for WordPress by PirateForms 30K+ installs · 4.7★ · 2 shared tags A -
Gravity PDF 20K+ installs · 4.9★ · 2 shared tags B -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags A -
Mailjet Email Marketing 10K+ installs · 3.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailchimp-subscribe-sm" width="480" height="300" style="border:0" loading="lazy" title="MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder — Plugin Pulse"></iframe> MailChimp Subscribe Form, Optin Builder, PopUp Builder, Form Builder: 2K+ active installs, 4.0★ (65 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailchimp-subscribe-sm
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