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Meta pixel for WordPress vs Meta for WooCommerce

Head-to-head on the signals that matter, from the public WordPress.org data.

Meta pixel for WordPress is the safest pick: health B · 72 against 57 for Meta for WooCommerce, led by stronger support.

Active-install trajectory

Meta for WooCommerce moved down one install band, 500K+ to 400K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Meta pixel for WordPress	Meta for WooCommerce
Active installs Modeled from the public "N+" band and recent downloads.	400K–500K	400K–500K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable ✓	-20%
Overall health	B · 72 ✓	C · 57
Maintenance How recently the plugin was updated.	98/100	100/100 ✓
Rating quality Volume-adjusted review quality.	43/100 ✓	26/100
Support Share of forum threads marked resolved.	70/100 ✓	33/100
Rating (weighted for review count)	2.8★ ✓	2.2★
Reviews	164	481 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	91/100 ✓	77/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	3mo ago	29d ago ✓
Downloads, last 30d	46.5K	269.4K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-9%	+95%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	3.5% ✓	0.8%
Category	Social	Social

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Meta pixel for WordPressMeta for WooCommerce

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.