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Meta for WooCommerce

by Facebook · Social

Also makes 3 other plugins · 870.1K+ installs across the portfolio →

Reach more customers and drive sales on Facebook, Instagram and WhatsApp with the official Meta for WooCommerce plugin.

How scoring works →
60 Health · C
Maintenance 100/100
Rating quality 25/100
Support 46/100

60 health vs 55 average across 1,135 Social plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

79 / 100

Well optimized

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 46/100
Listing tuning 100/100
Support resolution 31/100

To rank higher: Lift the average: resolve the issues driving the low reviews.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

-40% vs prior 30d
1.8KDownloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

284.3K

now · peak 1.7M

286.2K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Meta for WooCommerce · #138 you Meta pixel for WordP · #139 Metricool · #521 Simpliest Social Sha · #8620

Rating trend

Star average over time · dips mark rough releases

2.1Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

716per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

22

releases in the last 12 months

1mo ago

latest release · v3.7.5

173

tagged releases on record

Recent releases

3.7.5 · 1mo ago3.7.4 · 2mo ago3.7.3 · 2mo ago3.7.2 · 2mo ago3.7.1 · 3mo ago3.7.0 · 4mo ago3.6.3 · 4mo ago3.6.2 · 5mo ago3.6.1 · 5mo ago3.6.0 · 6mo ago3.5.18 · 6mo ago3.5.17 · 6mo ago3.5.16 · 7mo ago3.5.15 · 9mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 57% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.7 57%
v3.5 13%
v3.6 5.9%
Older / other versions 24%

Estimated active installs

The public count shows “400K+”. Our estimate pins where the real number sits.

tracked estimate
400K–500K ≈460K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-06-20 · 1,455 observations

400KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

Details

Version
3.7.6
Last updated
1mo ago
Added
2019-02-22 · 7 yrs old
Requires WP
5.6
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. tredneb
    1mo ago

    After struggling with this setup for far too long, and after the usual experience of trying to get help from the Meta Help Center (which was, unsurprisingly, not very helpful), I finally found the actual issue. The connection process fails if your browser blocks third-party cookies. The setup appears to work, shows that WooCommerce is connected to Facebook, and then the popup just goes black or gets stuck. There are no useful error messages, no clear indication of what went wrong, and the plugin logs only show that the access token is missing afterwards. The solution was to temporarily allow third-party cookies in the browser, complete the Meta connection, and then disable them again. A simple warning in the setup screen would have saved hours of troubleshooting. Expecting users to diagnose a silent OAuth failure caused by browser privacy settings is not exactly a great user experience.

    Read on wp.org ↗
  2. benddesign
    2mo ago

    This has to be one of the worst plugins in the WordPress repository. I can’t even get the configuration screen to load and whenever the plugin syncs with Meta it eats up almost all of my server’s resources (32 GB RAM, 8 core CPU…).

    Read on wp.org ↗
  3. April
    3mo ago

    Adding one more review noting that it does not work. I get stuck in connecting the plugin through WordPress to my Facebook catalog. I get as far as clicking to continue to set up products – but it just closes the window for Facebook and takes me back to the admin page to ‘get started’ again with connecting my shop to Facebook & Instagram. I have wasted 2 days trying to figure out the issue, so I’m done with it. I will have to use something else.

    Read on wp.org ↗
  4. giovanni1976
    7mo ago

    Mala experiencia: duplica eventos, soporte inútil, pésima y paupérrima

    Read on wp.org ↗
  5. giuliorizzo
    8mo ago

    Always error try again. The support seems be absent.

    Read on wp.org ↗
  6. dtsint
    10mo ago

    The plugin looks broken. Everything are shown twice. Also Conversion API does not work.

    Read on wp.org ↗
  7. royalfth
    10mo ago

    Always a mess. Meta business should be rebuild from the ground. This plugin also. Keep getting setup loops after it should ad products to the store. As if nothing was setup. In Meta I see the store, but nothing more. Had contact with Meta support, made loom video’s, they called me and everything and after a while, sorry you need a different support, can you make a new ticket?!!! Just wauw! This topic was modified 9 months ago by royalfth.

    Read on wp.org ↗
  8. astranoctis
    10mo ago

    I’m experiencing a fatal error related to the JSONResponse constructor in the Facebook for WooCommerce plugin. The plugin calls this function without the required argument, causing a site-breaking error when used alongside Elementor. Deactivating the plugin resolves the issue. Both plugins are up to date, but this conflict still exists.Additionally, I’m currently unable to create a support topic on the official forum to report this problem, which makes getting help difficult. Please look into this critical issue and provide a fix soon. This topic was modified 9 months, 1 week ago by astranoctis.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-07-23 Version 3.7.6 Fix – Fix/prepare release changelog fix by @bojanaivovic in #3972 Fix – ci(e2e): run all shards on ubuntu-latest instead of custom runner pools by @vahidkay-meta in #3976 Fix – Improve escaping and WordPress Plugin Check 3.7.6
  2. 2026-07-14 Version 3.7.5 Fix – ci(release): grant actions:write so Prepare Release can dispatch the build by @vahidkay-meta in #3973 Doc – Update the contributor’s guide by @iodic in #3820 Tweak – Remove deprecated WhatsApp consent checkbox from 3.7.5

Known vulnerabilities

via Wordfence Intelligence

5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-07-31 CVE-2026-66707 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.7.5 Patched in 3.7.6
  2. 2026-05-27 CVE-2026-49059 URL Redirection to Untrusted Site ('Open Redirect') Affects <= 3.7.0 Patched in 3.7.1
  3. 2025-10-29 CVE-2025-64296 Missing Authorization Affects <= 3.5.7 Patched in 3.5.8
  4. 2019-06-18 CVE-2019-15840 Cross-Site Request Forgery (CSRF) Affects <= 1.9.12 Patched in 1.9.15
  5. 2019-06-18 CVE-2019-15841 Cross-Site Request Forgery (CSRF) Affects <= 1.9.12 Patched in 1.9.15

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 27 languages, 4 at 90% or more

Dutch 100%
Dutch (Formal) 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Turkish 61%
Bulgarian 53%
Swedish 45%
Norwegian (Bokmål) 44%
Russian 42%
English (Australia) 41%
Portuguese (Brazil) 37%
Danish 31%
Spanish (Mexico) 28%
Spanish (Colombia) 26%
Spanish (Ecuador) 26%
Spanish (Venezuela) 26%
English (South Africa) 25%
Czech 24%
Ukrainian 24%
French (France) 22%
German 16%
Galician 14%
English (UK) 13%
Dutch (Belgium) 5%

Plus 3 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-02 500K+ → 400K+ down after 2 days in tier
  2. 2026-05-31 400K+ → 500K+ up after 3 days in tier
  3. 2026-05-28 500K+ → 400K+ down after 507 days in tier
  4. 2025-01-06 600K+ → 500K+ down after 287 days in tier
  5. 2024-03-25 700K+ → 600K+ down after 192 days in tier
  6. 2023-09-15 800K+ → 700K+ down after 132 days in tier
  7. 2023-05-06 900K+ → 800K+ down after 151 days in tier
  8. 2022-12-06 800K+ → 900K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Meta for WooCommerce: 400K+ active installs, 2.1★ (479 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/facebook-for-woocommerce