Meta for WooCommerce
by Facebook · Social
Also makes 3 other plugins · 871K+ installs across the portfolio →
Reach more customers and drive sales on Facebook, Instagram and WhatsApp with the official Meta for WooCommerce plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 62/100
no flags
Active installs
400K+
≈460K estimated
Momentum
-11%
downloads vs prior 30d
Biggest opportunity: Swap “whatsapp” for “reach”. “whatsapp” isn't earning its slot: it only gets you to #21. “reach” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
62 health vs 58 average across 1,836 Social plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 400K of 50.7M lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,277 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 19 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.1★ over 481 reviews, smoothed to 2.29★
5 of 5 tags set · short description in place
3 of 22 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-1.0
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| catalog sync your tag | #1 | #2 | 0 |
| facebook like | #1 | #3 | 0 |
| facebook ads | #1 | #2 | 0 |
| facebook catalog | #1 | #4 | 0 |
| facebook your tag | #2 | #7 | down 1 |
| facebook api | #1 | #4 | 0 |
| facebook meta | #1 | #4 | 0 |
| facebook conversions api | #1 | #3 | 0 |
| facebook plugin | #2 | #8 | 0 |
| facebook page | #2 | #10 | 0 |
| facebook page plugin | #3 | #13 | 0 |
| facebook reviews | #3 | #11 | 0 |
| conversions api your tag | #5 | #18 | down 1 |
| meta your tag | #5 | #14 | 0 |
| facebook pixel | #3 | #8 | 0 |
| meta conversions api | #2 | #9 | down 1 |
| facebook conversion api | #2 | #10 | down 1 |
| facebook meta pixel | #2 | #8 | 0 |
| reach | #5 | #18 | up 1 |
| instagram facebook | #3 | #9 | — |
217 searches this plugin appeared in over the last 90 days, 20 listed. 166 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “whatsapp” for “reach”. “whatsapp” isn't earning its slot: it only gets you to #21. “reach” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.7M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
19
releases in the last 12 months
25d ago
latest release · v3.7.8 · 8 Oct 2026
176
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 57% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 58% of the way through.
Install history since 2 Dec 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ tredneb4mo ago
After struggling with this setup for far too long, and after the usual experience of trying to get help from the Meta Help Center (which was, unsurprisingly, not very helpful), I finally found the actual issue. The connection process fails if your browser blocks third-party cookies. The setup appears to work, shows that WooCommerce is connected to Facebook, and then the popup just goes black or gets stuck. There are no useful error messages, no clear indication of what went wrong, and the plugin logs only show that the access token is missing afterwards. The solution was to temporarily allow third-party cookies in the browser, complete the Meta connection, and then disable them again. A simple warning in the setup screen would have saved hours of troubleshooting. Expecting users to diagnose a silent OAuth failure caused by browser privacy settings is not exactly a great user experience.
Read on wp.org ↗ - ★★★★★ benddesign5mo ago
This has to be one of the worst plugins in the WordPress repository. I can’t even get the configuration screen to load and whenever the plugin syncs with Meta it eats up almost all of my server’s resources (32 GB RAM, 8 core CPU…).
Read on wp.org ↗ - ★★★★★ April6mo ago
Adding one more review noting that it does not work. I get stuck in connecting the plugin through WordPress to my Facebook catalog. I get as far as clicking to continue to set up products – but it just closes the window for Facebook and takes me back to the admin page to ‘get started’ again with connecting my shop to Facebook & Instagram. I have wasted 2 days trying to figure out the issue, so I’m done with it. I will have to use something else.
Read on wp.org ↗ - ★★★★★ giovanni19769mo ago
Mala experiencia: duplica eventos, soporte inútil, pésima y paupérrima
Read on wp.org ↗ - ★★★★★ giuliorizzo10mo ago
Always error try again. The support seems be absent.
Read on wp.org ↗ - ★★★★★ dtsint1.0y ago
The plugin looks broken. Everything are shown twice. Also Conversion API does not work.
Read on wp.org ↗ - ★★★★★ royalfth1.0y ago
Always a mess. Meta business should be rebuild from the ground. This plugin also. Keep getting setup loops after it should ad products to the store. As if nothing was setup. In Meta I see the store, but nothing more. Had contact with Meta support, made loom video’s, they called me and everything and after a while, sorry you need a different support, can you make a new ticket?!!! Just wauw! This topic was modified 9 months ago by royalfth.
Read on wp.org ↗ - ★★★★★ astranoctis1.0y ago
I’m experiencing a fatal error related to the JSONResponse constructor in the Facebook for WooCommerce plugin. The plugin calls this function without the required argument, causing a site-breaking error when used alongside Elementor. Deactivating the plugin resolves the issue. Both plugins are up to date, but this conflict still exists.Additionally, I’m currently unable to create a support topic on the official forum to report this problem, which makes getting help difficult. Please look into this critical issue and provide a fix soon. This topic was modified 9 months, 1 week ago by astranoctis.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-05 Version 3.7.8 Tweak – Prefer CPI sources for install sync with FBE fallback ladder by @jczhuoMeta in #4048 Fix – Create product sets during onboarding instead of waiting for the heartbeat by @vahidkay-meta in #4056 Fix – Send product 3.7.8
- 2026-07-23 Version 3.7.6 Fix – Fix/prepare release changelog fix by @bojanaivovic in #3972 Fix – ci(e2e): run all shards on ubuntu-latest instead of custom runner pools by @vahidkay-meta in #3976 Fix – Improve escaping and WordPress Plugin Check 3.7.6
- 2026-07-14 Version 3.7.5 Fix – ci(release): grant actions:write so Prepare Release can dispatch the build by @vahidkay-meta in #3973 Doc – Update the contributor’s guide by @iodic in #3820 Tweak – Remove deprecated WhatsApp consent checkbox from 3.7.5
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (3.7.8). Sites still on an older version should update.
- 2026-07-31 CVE-2026-66707 Improper Neutralization of Input During Web Page Generation Affects <= 3.7.5 Patched in 3.7.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 28 languages, 7 at 90% or more
Plus 4 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Meta for WooCommerce when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions, Instagram feed
Readme readiness
4 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Instagram, Facebook.
- ✓ Headings and lists 5 headings and 1 list.
- ✓ Enough to quote 3,022 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "catalog sync", "Conversions API" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-02 500K+ → 400K+ down after 2 days in tier
- 2026-05-31 400K+ → 500K+ up after 3 days in tier
- 2026-05-28 500K+ → 400K+ down after 507 days in tier
- 2025-01-06 600K+ → 500K+ down after 287 days in tier
- 2024-03-25 700K+ → 600K+ down after 192 days in tier
- 2023-09-15 800K+ → 700K+ down after 132 days in tier
- 2023-05-06 900K+ → 800K+ down after 151 days in tier
- 2022-12-06 800K+ → 900K+ up after 188 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Meta pixel for WordPress 400K+ installs · 2.8★ · 3 shared tags B -
Metricool – Social media and site statistics 90K+ installs · 4.3★ · 2 shared tags A -
Simpliest Social Share 500+ installs · 3.9★ · 2 shared tags D -
KN Mobile ShareBar 200+ installs · 4.1★ · 2 shared tags D -
Contact Link Button 200+ installs · 3.6★ · 2 shared tags -
Advanced Custom Fields (ACF®) 2M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Meta for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/facebook-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Meta for WooCommerce — Plugin Pulse"></iframe> Meta for WooCommerce: 400K+ active installs, 2.1★ (481 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/facebook-for-woocommerce
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