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Newsletters, Email Marketing, SMS and Popups by Om vs Email Marketing for WooCommerce by Omnisend

Head-to-head on the signals that matter, from the public WordPress.org data.

Email Marketing for WooCommerce by Omnisend is the safest pick: health A · 95 against 88 for Newsletters, Email Marketing, SMS and Popups by Om, led by stronger support.

Active-install trajectory

Email Marketing for WooCommerce by Omnisend moved down one install band, 50K+ to 40K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Newsletters, Email Marketing, SMS and Popups by Om	Email Marketing for WooCommerce by Omnisend
Active installs Modeled from the public "N+" band and recent downloads.	100K–200K ✓	40K–50K
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable ✓	50K+ → 40K+
Overall health	A · 88	A · 95 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	86/100	96/100 ✓
Support Share of forum threads marked resolved.	70/100	86/100 ✓
Rating (weighted for review count)	4.4★	4.8★ ✓
Reviews	17	169 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	94/100	96/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago	7d ago ✓
Downloads, last 30d	7.3K	12.2K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-10%	-36%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	11% ✓	3.8%
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Newsletters, Email Marketing, SMS and Popups by OmEmail Marketing for WooCommerce by Omnisend

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.