Newsletters, Email Marketing, SMS and Popups by Omnisend

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

8 of the last 13 four- and five-star reviews came from accounts created within a month of posting the review.

Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.

1. ★★★★★ jurrevdv

   5mo ago

   Honestly I expected it to take a month, it didn’t, more like days/week and everything was moved by the team. Melanie was very supportive, patient and did most of the work during onboarding, minimal effort from my side. Thank you!!!

   Read on wp.org ↗
2. ★★★★★ cherifiy

   6mo ago

   I moved to Klaviyo about 3 months ago because everyone kept talking about it like it’s the ultimate email marketing tool. For me it just ended up feeling overly complex and way more expensive for basically the same things. I filled out the form to move back to Omnisend, and the team took care of everything, moved my account, handled the migration and made the process really easy. It honestly reminded me how nice it is to have genuinely great support. Definately staing this time.

   Read on wp.org ↗
3. ★★★★★ janfromprague

   7mo ago

   I would like to highlight the migration experience in particular. I had been delaying the move for a long time because, honestly, platform migrations are usually hassle and stress. This time, though, it really wasn’t. Omnisend migration team handled the migration for me with minial effort from my side. It’s still early days with the platform itself, so I can’t fully comment on that yet, but based purely on the migration experience, it’s an easy 5 stars. I will update this review in a month or two once I had more time to use Omnisend.

   Read on wp.org ↗
4. ★★★★★ AlvaroBookkeeper

   7mo ago

   A few months in now, and I still think Omnisends onboarding deserves credit. I’ve been around long enough to expect friction at the start, but they made it surprisingly smooth. Most of the heavy lifting was done for me, and I could get going quickly.

   Read on wp.org ↗
5. ★★★★★ Writer's Era

   9mo ago

   Got stuck with issue on Omnisend Forms but got resolve issue quickly by Baka, and really till now service by Omnisend is satisfied.

   Read on wp.org ↗
6. ★★★★★ lopezmariam

   1.0y ago

   The platform is overall easy to use and set up. The customer support team was very helpful when needed, and the support here on the forum was also quick to clarify my questions. The mobile experience is decent, but could be a bit smoother.

   Read on wp.org ↗
7. ★★★★★ larrywhite843

   1.4y ago

   Very professional. Quick responses and follow-ups.

   Read on wp.org ↗
8. ★★★★★ yinyogalthaia

   1.4y ago

   Tuve problemas en la configuración de mi dominio y Baarath del equipo de soporte de omnisend fue muy amable y rápido en darme la solución. ¡Mil gracias por la ayuda recibida!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.7.11 Tested up to WordPress 7.0 1.7.11
2. — Version 1.7.10 security improvements 1.7.10
3. — Version 1.7.9 Tested up to WordPress 6.9 1.7.9
4. — Version 1.7.8 security improvements 1.7.8
5. — Version 1.7.7 Improve connection flow 1.7.7
6. — Version 1.7.6 Update description and screenshots 1.7.6

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 13 languages, 5 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-02-08 200K+ → 100K+ down after 387 days in tier
2. 2025-01-17 100K+ → 200K+ up after 187 days in tier
3. 2024-07-14 90K+ → 100K+ up after 14 days in tier
4. 2024-06-30 80K+ → 90K+ up after 14 days in tier
5. 2024-06-16 70K+ → 80K+ up after 14 days in tier
6. 2024-06-02 60K+ → 70K+ up after 13 days in tier
7. 2024-05-20 50K+ → 60K+ up after 13 days in tier
8. 2024-05-07 40K+ → 50K+ up after 11 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 4 shared tags A
• Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 3 shared tags A
• Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B
• GetResponse Official 4K+ installs · 4.0★ · 3 shared tags B
• MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A
• MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A

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Drop a live Pulse card for Newsletters, Email Marketing, SMS and Popups by Omnisend into a readme, a review or a deck. It updates itself.

Newsletters, Email Marketing, SMS and Popups by Omnisend: 100K+ active installs, 4.8★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/omnisend