Optinly vs Popup Builder & Popup Maker for WordPress

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D53

Popup Builder & Popup Maker for WordPress

Health A87

Active-install trajectory

Optinly moved down one install band, 800+ to 700+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Optinly	Popup Builder & Popup Maker for WordPress
Active installs Modeled from the public "N+" band and recent downloads.	700–800	1M–2M ✓
Install trend Change in active installs across the charted window.	-13%	0% ✓
Overall health	D · 53	A · 87 ✓
Maintenance How recently the plugin was updated.	20/100	100/100 ✓
Rating quality Volume-adjusted review quality.	78/100	83/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.1★	4.3★ ✓
Reviews	16	821 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	59/100	82/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.3y ago	3mo ago ✓
Downloads · 30d	334	198.4K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.8% ✓	0.7%
Category	Email & Marketing	eCommerce

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

OptinlyPopup Builder & Popup Maker for WordPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.