Optinly vs Popup Builder & Popup Maker for WordPress

Head-to-head on the signals that matter, from the public WordPress.org data.

Optinly

by optinlyhq

Health D54

Popup Builder & Popup Maker for WordPress

by Syed Balkhi

Health A87

Active-install trajectory

Optinly Popup Builder & Popup Maker for WordPress

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Optinly	Popup Builder & Popup Maker for WordPress
Active installs Modeled from the public "N+" band and recent downloads.	700–800	1M–2M ✓
Install trend Change in active installs across the charted window.	-22%	0% ✓
Overall health	D · 54	A · 87 ✓
Maintenance How recently the plugin was updated.	23/100	100/100 ✓
Rating quality Volume-adjusted review quality.	78/100	83/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.10★	4.28★ ✓
Reviews	16	815 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	66/100	97/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.1y ago	15d ago ✓
Downloads · 30d	176	1.7M ✓
Category	Email & Marketing	eCommerce

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Optinly Popup Builder & Popup Maker for WordPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.