Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
by Syed Balkhi · eCommerce
Also makes 99 other plugins · 21.7M+ installs across the portfolio →
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
1M+
≈1.8M estimated
Momentum
-22%
downloads vs prior 30d
Biggest opportunity: Swap “ecommerce” for “lead”. “ecommerce” isn't earning its slot: it only gets you to #24. “lead” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 9,827 eCommerce plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 1M of 134.8M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,174 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 81 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
4.3★ over 821 reviews, weighted for review count to 4.3★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lead generation | #2 | #3 | down 1 |
| mobile sales leads | #1 | #1 | up 1 |
| recent sales popup wordpress | #1 | #1 | 0 |
| generation | #3 | #3 | down 1 |
| popup maker | #4 | #4 | down 2 |
| popup builder | #5 | #5 | 0 |
| lead | #5 | #5 | down 4 |
| optin your tag | #5 | #6 | down 3 |
| leads generation | #2 | #3 | 0 |
| wordpress optin | #2 | #3 | 0 |
| recent sales popup | #2 | #2 | down 1 |
| popup your tag | #7 | #7 | down 4 |
| leads | #7 | #10 | down 3 |
| email marketing | #8 | #8 | down 2 |
| maker | #8 | #8 | 0 |
| co marketing | #3 | #3 | down 1 |
| optin forms | #7 | #7 | down 1 |
| popups your tag | #9 | #9 | down 3 |
| marketing your tag | #9 | #9 | down 3 |
| lead generation chatbot | #3 | #4 | 0 |
843 searches this plugin appeared in over the last 90 days, 20 listed. 756 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “ecommerce” for “lead”. “ecommerce” isn't earning its slot: it only gets you to #24. “lead” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.3M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v2.17.1 · 14 Aug 2026
33
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1M+”. Our estimate pins where the real number sits.
Crossed into this band 5.9 years ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 1 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ bingostarr4mo ago
I have been using this plugin for about ten years and have rarely needed support as it works so well, but recent assistance received from Mustafa was very much appreciated and fixed my issue in no time! Highly recommended.
Read on wp.org ↗ - ★★★★★ Sergio5mo ago
My conversions boost when I work with OptinMonster.I’m discovering the power of custom CSS and JS to customize the layout thanks to Erica I love the Monster. And the Optin too!
Read on wp.org ↗ - ★★★★★ infraled5mo ago
I used Optinmonster for about two years and it was very helpful in prompting visitors to contact us. I recently have switched my site over to something else that has optinmonster packaged with it. I had to contact customer service and my experience was stellar. Nwachukwu from technical support responded within minutes and had my issue resolved in even less time. I never had any other issues and I would gladly re-signup with them again.
Read on wp.org ↗ - ★★★★★ jseeman6mo ago
Had a few contemplations about renewing. Worked with support to ensure I was on the most effective plan and also ensured I maintained my legacy plan status to save future plan costs. Was very prompt in responding and understanding. Will continue to use plugin for another year!
Read on wp.org ↗ - ★★★★★ hasnaink7mo ago
Was a pleasure to have Mustafa handle by request. Fast response (within minutes). would definitely recommend.
Read on wp.org ↗ - ★★★★★ rnmiii7mo ago
Walked me through back end setup and how to optimize first campaign. 5 Stars
Read on wp.org ↗ - ★★★★★ briankheg8mo ago
Thanks to Mustafa for helping me resolve my issue!
Read on wp.org ↗ - ★★★★★ treyvon18mo ago
Installed it to try some email optin popups. Setup was simple & worked fine on my site. Has many useful options to control when popups show. Still exploring more features, but overall pretty good. Tnkz devs 👍 This topic was modified 4 months, 1 week ago by treyvon1.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.16.24 Improved the campaign filtering to allow filtering by status and folder, along with ne sorting options. Fixed a scenario where cloned campaigns were not displaying on WordPress sites. Fixed a PHP 8.4 compatibility issue 2.16.24
- — Version 2.16.23 Unreleased 2.16.23
- — Version 2.16.22 Promotional updates to the dashboard. 2.16.22
- — Version 2.16.21 Maintenance updates. Preparation for ShareASale to AWIN migration. 2.16.21
- — Version 2.16.20 Maintenance updates. 2.16.20
- — Version 2.16.19 Improved support for the WPML plugin 2.16.19
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (2.17.1). Sites still on an older version should update.
- Patched Medium · 6.4 Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation <= 2.16.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-05-24 CVE-2024-4045 Improper Neutralization of Input During Web Page Generation Affects <= 2.16.1 Patched in 2.16.2
- Patched Medium · 4.3 OptinMonster <= 2.12.1 - Authenticated (Subscriber+) Sensitive Information Disclosure via Shortcode ↗2023-03-03 CVE-2023-0772 Authorization Bypass Through User-Controlled Key Affects <= 2.12.1 Patched in 2.12.2
- 2021-09-20 CVE-2021-39325 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.0 Patched in 2.6.1
- 2016-01-14 CVE-2016-10996 Improper Control of Generation of Code Affects < 1.1.4.6 Patched in 1.1.4.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 29 languages, 12 at 90% or more
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Popup Builder & Popup Maker for WordPress when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Ecommerce, Newsletter, Popups
Readme readiness
8 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular p..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("great for", "use case").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, WPForms, Gravity Forms and 8 more.
- ✓ Headings and lists 8 headings and 3 lists.
- ✓ Enough to quote 9,259 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2020-11-25 900K+ → 1M+ up after 76 days in tier
- 2020-09-10 1M+ → 900K+ down after 39 days in tier
- 2020-08-02 900K+ → 1M+ up after 85 days in tier
- 2020-05-09 1M+ → 900K+ down after 160 days in tier
- 2019-12-01 900K+ → 1M+ up after 152 days in tier
- 2019-07-02 800K+ → 900K+ up after 245 days in tier
- 2018-10-30 600K+ → 800K+ up after 275 days in tier
- 2018-01-28 500K+ → 600K+ up after 121 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 4 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 4 shared tags B -
HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 4 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 3 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 3 shared tags A -
Popups for Divi 100K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optinmonster" width="480" height="300" style="border:0" loading="lazy" title="Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation — Plugin Pulse"></iframe> Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation: 1M+ active installs, 4.3★ (821 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/optinmonster
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