Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

The newest reviews are glowing, mostly praising fast, personal support from named staff, while the credit-card-at-signup complaints that pulled down ratings in March and April haven't recurred lately.

1. ★★★★★ bingostarr

   2mo ago

   I have been using this plugin for about ten years and have rarely needed support as it works so well, but recent assistance received from Mustafa was very much appreciated and fixed my issue in no time! Highly recommended.

   Read on wp.org ↗
2. ★★★★★ Sergio

   2mo ago

   My conversions boost when I work with OptinMonster.I’m discovering the power of custom CSS and JS to customize the layout thanks to Erica I love the Monster. And the Optin too!

   Read on wp.org ↗
3. ★★★★★ infraled

   3mo ago

   I used Optinmonster for about two years and it was very helpful in prompting visitors to contact us. I recently have switched my site over to something else that has optinmonster packaged with it. I had to contact customer service and my experience was stellar. Nwachukwu from technical support responded within minutes and had my issue resolved in even less time. I never had any other issues and I would gladly re-signup with them again.

   Read on wp.org ↗
4. ★★★★★ jseeman

   4mo ago

   Had a few contemplations about renewing. Worked with support to ensure I was on the most effective plan and also ensured I maintained my legacy plan status to save future plan costs. Was very prompt in responding and understanding. Will continue to use plugin for another year!

   Read on wp.org ↗
5. ★★★★★ wearecda

   4mo ago

   Seems like it would be great in theory, but you are bricked from even testing this plugin out by being required to use a credit card to make a FREE account. Not ideal, cannot even test.

   Read on wp.org ↗
6. ★★★★★ hasnaink

   4mo ago

   Was a pleasure to have Mustafa handle by request. Fast response (within minutes). would definitely recommend.

   Read on wp.org ↗
7. ★★★★★ darylb12

   4mo ago

   Can’t test any features out and they waste your time by not informing you that you need a credit card till the very end of your signup process

   Read on wp.org ↗
8. ★★★★★ frontierkeyre

   5mo ago

   Must provide credit card information for anything to work

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.16.24 Improved the campaign filtering to allow filtering by status and folder, along with ne sorting options. Fixed a scenario where cloned campaigns were not displaying on WordPress sites. Fixed a PHP 8.4 compatibility issue 2.16.24
2. — Version 2.16.23 Unreleased 2.16.23
3. — Version 2.16.22 Promotional updates to the dashboard. 2.16.22
4. — Version 2.16.21 Maintenance updates. Preparation for ShareASale to AWIN migration. 2.16.21
5. — Version 2.16.20 Maintenance updates. 2.16.20
6. — Version 2.16.19 Improved support for the WPML plugin 2.16.19

6 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation <= 2.16.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2024-05-24 CVE-2024-4045 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.16.1 Patched in 2.16.2
2. Medium · 4.3 Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation <= 2.15.3 - Cross-Site Request Forgery to Notice Dismissal ↗
   2024-04-26 CVE-2024-33691 Cross-Site Request Forgery (CSRF) Affects <= 2.15.3 Patched in 2.16.0
3. Medium · 4.3 OptinMonster <= 2.12.1 - Authenticated (Subscriber+) Sensitive Information Disclosure via Shortcode ↗
   2023-03-03 CVE-2023-0772 Authorization Bypass Through User-Controlled Key Affects <= 2.12.1 Patched in 2.12.2
4. High · 8.2 OptinMonster <= 2.6.4 - Unprotected REST-API Endpoints ↗
   2021-11-01 CVE-2021-39341 Improper Authorization Affects <= 2.6.4 Patched in 2.6.5
5. Medium · 6.1 OptinMonster <= 2.6.0 - Reflected Cross-Site Scripting ↗
   2021-09-20 CVE-2021-39325 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.6.0 Patched in 2.6.1
6. Medium · 5.3 Popup Builder by OptinMonster <= 1.1.4.5 - Remote Code Execution ↗
   2016-01-14 CVE-2016-10996 Improper Control of Generation of Code ('Code Injection') Affects < 1.1.4.6 Patched in 1.1.4.6

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 28 languages, 10 at 90% or more

Plus 4 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 4 shared tags A
• Advanced Popups 60K+ installs · 3.9★ · 4 shared tags B
• HollerBox — Fast & Effective Popups & Lead-Generation 2K+ installs · 4.5★ · 4 shared tags A
• Hustle – Email Marketing, Lead Generation, Optins, Popups 90K+ installs · 4.4★ · 3 shared tags A
• Popups for Divi 100K+ installs · 4.7★ · 2 shared tags A
• Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 2 shared tags A

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Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation: 1M+ active installs, 4.3★ (815 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/optinmonster