Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms
by optinlyhq · Email & Marketing
Also makes 2 other plugins · 720+ installs across the portfolio →
Capture more leads & increase conversions with Optinly. Use 75+ templates and advanced triggering options to create highly converting popup campaigns!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 59/100
Stale · Likely abandoned
Active installs
700+
≈780 estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: “exit intent”, “lightbox” and “newsletter” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
59 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 700 of 24.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 837 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.4.14; the current branch is 6.8
4.3★ over 16 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 837 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 26d
18%
Breadth
of keywords climbing, 26d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| exit intent your tag | Not in the top 24 | ||
| lightbox your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| optin your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 0 listed. 11 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “exit intent”, “lightbox” and “newsletter” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.3y ago
latest release · v1.0.20 · 16 Jul 2024
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 800.
Install history since 9 Aug 2022
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.0.20). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.5
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Capture more leads & increase conversions with Optinly. Use 75+ templates and advanced triggering options t..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "use cases", "use it").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ConvertKit, ActiveCampaign and 4 more.
- ✓ Headings and lists 17 headings and 8 lists.
- ✓ Enough to quote 15,131 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "lightbox" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-16 800+ → 700+ down after 4 days in tier
- 2026-08-12 700+ → 800+ up after 3 days in tier
- 2026-08-09 800+ → 700+ down after 126 days in tier
- 2026-04-05 900+ → 800+ down after 96 days in tier
- 2025-12-30 1K+ → 900+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 2 shared tags B -
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 2 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optinly" width="480" height="300" style="border:0" loading="lazy" title="Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms — Plugin Pulse"></iframe> Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms: 700+ active installs, 4.3★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/optinly
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