Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms
by optinlyhq · Email & Marketing
Also makes 2 other plugins · 730+ installs across the portfolio →
Capture more leads & increase conversions with Optinly. Use 75+ templates and advanced triggering options to create highly converting popup campaigns!
54 health vs 63 average across 1,297 Email & Marketing plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 774 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
180
now · peak 1.9K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.9y ago
latest release · v1.0.17
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2022-08-09 · 1,422 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 5.3 Optinly <= 1.0.18 - Missing Authorization ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.5
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-16 800+ → 700+ down after 4 days in tier
- 2026-08-12 700+ → 800+ up after 3 days in tier
- 2026-08-09 800+ → 700+ down after 126 days in tier
- 2026-04-05 900+ → 800+ down after 96 days in tier
- 2025-12-30 1K+ → 900+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 90K+ installs · 4.4★ · 2 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 2 shared tags B -
Smart Popup by Supsystic 10K+ installs · 4.5★ · 2 shared tags A -
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/optinly" width="480" height="300" style="border:0" loading="lazy" title="Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms — Plugin Pulse"></iframe> Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms: 700+ active installs, 4.3★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/optinly