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Pinterest for WooCommerce vs Klaviyo

Head-to-head on the signals that matter, from the public WordPress.org data.

Klaviyo is the safest pick: health B · 76 against 70 for Pinterest for WooCommerce, led by stronger rating quality.

Active-install trajectory

Pinterest for WooCommerce moved down one install band, 300K+ to 200K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Pinterest for WooCommerce	Klaviyo
Active installs Modeled from the public "N+" band and recent downloads.	200K–300K ✓	100K–200K
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	300K+ → 200K+	Stable ✓
Overall health	B · 70	B · 76 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	37/100	54/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	2.6★	3.2★ ✓
Reviews	68 ✓	24
Ranking optimization How well the listing is tuned to rank on wp.org.	91/100	91/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	3d ago ✓	10d ago
Downloads, last 30d	456.9K ✓	64.1K
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+221%	-9%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.8%	5.0% ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Pinterest for WooCommerceKlaviyo

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.