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Poptin vs Sender

Head-to-head on the signals that matter, from the public WordPress.org data.

Poptin is the safest pick: health A · 99 against 90 for Sender, led by stronger support.

Active-install trajectory

Sender moved up one install band, 5K+ to 6K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Poptin	Sender
Active installs Modeled from the public "N+" band and recent downloads.	20K–30K ✓	6K–7K
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable	5K+ → 6K+ ✓
Overall health	A · 99 ✓	A · 90
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	98/100 ✓	93/100
Support Share of forum threads marked resolved.	100/100 ✓	70/100
Rating (weighted for review count)	4.9★ ✓	4.7★
Reviews	701 ✓	83
Ranking optimization How well the listing is tuned to rank on wp.org.	99/100 ✓	98/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	9d ago	yesterday ✓
Downloads, last 30d	4.4K	8.7K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-4%	+35%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	3.6% ✓	2.3%
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

PoptinSender

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.