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Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce

by Sender · Email & Marketing

Sender is an all-in-one email & SMS marketing platform designed keeping the challenges of ecommerce and small businesses in mind.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 91/100

no flags

Active installs

5K+

≈5.9K estimated

Momentum

+42%

downloads vs prior 30d

Biggest opportunity: Swap “popup”, “signup forms” and “email marketing” for “sms marketing”, “challenges” and “email marketing automation”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “sms marketing” sits at #4 untagged, close enough for a declared tag to move it up. “signup forms” isn't earning its slot: you're not in the first 24 results for its own search. “challenges” sits at #7 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #24. “email marketing automation” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
91 Health · A
Maintenance 100/100
Rating quality 93/100
Support 70/100
Security 94/100

91 health vs 66 average across 2,124 Email & Marketing plugins

Install conversion

How it's measured →

1.9%

of downloads still active

At least 5K of 258.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

Details

Version
2.11.2
Last updated
6d ago
Added
2021-03-22 · 5 yrs old
Requires WP
4.7.0
Tested up to
7.1.4
Requires PHP
7.1

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 6 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 91/100

4.8★ over 83 reviews, smoothed to 4.54★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

1 of 1 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive

+42% vs prior 30d
1232 Nov 2026

30-day downloads

Rolling 30-day volume · peak 15.9K · peaks are release surges

10.4K2 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Sender · #2928youPoptin · #1189MailPoet · #127Newsletter · #223

Rating trend

Star average over time · dips mark rough releases

4.82 Nov 2026

Health trend

Composite health score, snapshotted daily

912 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.1K2 Nov 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.10 85%
v2.9 8.6%
Older / other versions 6.1%

Estimated active installs

The public count shows “5K+”. Our estimate pins where the real number sits.

tracked estimate
5K–6K ≈5.9K

Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.

Install history since 4 Oct 2022

5K2 Nov 2026

Reviewer account pattern

from wp.org reviewer profiles

19 of the last 30 four- and five-star reviews came from accounts created within a month of posting the review.

Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ rubenchaves
    4mo ago

    I rate 5 stars to this platform because it´s excellent in their overall function. Customer service is great. The platform is so easy to use. It´s clear and you never get lost in the process. I truly recommend using sender.net for email campaigns

    Read on wp.org ↗
  2. ★★★★★ totallyliberated
    4mo ago

    Super easy to set up, very helpful customer service – and a super generous free account offering. A very cool alternative to greedy Mailerlite! Thank you so much, guys!

    Read on wp.org ↗
  3. ★★★★★ tsvetomirnikolov
    4mo ago

    Sender has been a great choice for getting started with email marketing. The platform is clean, intuitive, and makes it easy to create newsletters, manage subscribers, build groups, and prepare campaigns without unnecessary complexity. What impressed me the most was the support team. I had a few questions while setting up my account, verifying my domain, and preparing my first campaign. The support response was extremely fast, friendly, and helpful. They explained everything clearly and guided me through the process step by step. I especially appreciate how easy it is to work with domains, authentication settings, subscriber groups, and campaign reports. Sender feels professional while still being simple enough for someone who wants to start quickly. Highly recommended for anyone looking for a reliable email marketing platform with excellent customer support.

    Read on wp.org ↗
  4. ★★★★★ todo10
    5mo ago

    Fast, effective and straight to the point. The plugin works great and thanks to Nathan I was able to resolve my issue.

    Read on wp.org ↗
  5. ★★★★★ zeichom
    6mo ago

    Sender.net is a very easy and beginner-friendly email marketing platform. Setting up campaigns, managing subscribers, and verifying the domain was clear and well guided. Everything is organized in a simple way, which makes it easy to understand even for someone new. What made my experience even better was the support team. Nathan was especially helpful and responsive, and he guided me through the issues I faced until everything was resolved. Thanks to his support, I was able to complete my setup without confusion. Overall, it is a reliable and smooth platform for email marketing.

    Read on wp.org ↗
  6. ★★★★★ webhuus2026
    7mo ago

    Fits every need, easy to use. Very fast and solution oriented support team. Definitely recommended.

    Read on wp.org ↗
  7. ★★★★★ zwason
    7mo ago

    I’ve been using this plugin for a while now and I’m genuinely impressed. The setup was straightforward, and the automation features save me a lot of time managing email campaigns. The interface is clean and easy to navigate, even for beginners. What I like most is the reliability — emails are delivered consistently and the performance tracking is very helpful. It’s a solid solution for anyone looking to streamline their email marketing without overcomplicating things. Highly recommended!

    Read on wp.org ↗
  8. ★★★★★ geniusfav
    7mo ago

    it’s been an amazing one. Aside the fact that they offer one of the most cheapest but quality medium of mass email campaigns, their customer care representatives are relentless (especially Malissa), and are willing and polite enough to resolve your issues. I believe in the coming years they’ll beat Mailchimp. For now, I’m looking forward to their improvements and diversification for jurisdiction in other countries such as Nigeria etc.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2022-12-13 Version 2.1.6 Fix for disconnecting accounts 2.1.6
  2. 2022-12-07 Version 2.1.5 Fix on loosing api_key 2.1.5
  3. 2022-11-29 Version 2.1.4 Plugin version meta Fix small bug on user query Adding confirmation for removing user Fix bug on x-rate 2.1.4
  4. 2022-11-08 Version 2.1.3 Support FE builder with sender form widget Handle x-rate limitation Adding subscribe to newsletter checkbox in checkout and account register/edit 2.1.3
  5. 2022-10-20 Version 2.1.2 Readme updates Order data export fix 2.1.2
  6. 2022-10-12 Version 2.1.0 Javascript to handle cart creation and conversion WordPress version compatibility updated Data export to sender app in Connected Stores tab Subscribe to newsletter option for checkout and account details 2.1.0

Security history

via Wordfence Intelligence

All 3 disclosed vulnerabilities are patched in the current version (2.11.2). Sites still on an older version should update.

  1. 2026-07-23 CVE-2026-59537 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.10.22 Patched in 2.10.23
  2. 2024-08-07 CVE-2024-43126 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.15 Patched in 2.6.16
  3. 2024-08-01 CVE-2024-39657 Cross-Site Request Forgery Affects <= 2.6.18 Patched in 2.6.19

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Sender when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Newsletter
Get early access to Premium →

Readme readiness

4 of 8 pass · checked 27 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
  • ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
  • ✓ Names who it is for Names its audience or use cases ("whether you are", "for businesses").
  • ! Names what it works with Names no plugin, service or platform it works with.
  • ✓ Headings and lists 10 headings and 4 lists.
  • ✓ Enough to quote 6,171 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-11-26 4K+ → 5K+ up after 306 days in tier
  2. 2025-01-24 3K+ → 4K+ up after 1 days in tier
  3. 2025-01-23 4K+ → 3K+ down after 3 days in tier
  4. 2025-01-20 3K+ → 4K+ up after 297 days in tier
  5. 2024-03-29 2K+ → 3K+ up after 247 days in tier
  6. 2023-07-26 1K+ → 2K+ up after 3 days in tier
  7. 2023-07-23 2K+ → 1K+ down after 3 days in tier
  8. 2023-07-20 1K+ → 2K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/sender-net-automated-emails" width="480" height="300" style="border:0" loading="lazy" title="Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce — Plugin Pulse"></iframe>
Preview card ↗

Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce: 5K+ active installs, 4.8★ (83 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/sender-net-automated-emails

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