Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce
by Sender · Email & Marketing
Sender is an all-in-one email & SMS marketing platform designed keeping the challenges of ecommerce and small businesses in mind.
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Health
A 91/100
no flags
Active installs
5K+
≈5.9K estimated
Momentum
+42%
downloads vs prior 30d
Biggest opportunity: Swap “popup”, “signup forms” and “email marketing” for “sms marketing”, “challenges” and “email marketing automation”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “sms marketing” sits at #4 untagged, close enough for a declared tag to move it up. “signup forms” isn't earning its slot: you're not in the first 24 results for its own search. “challenges” sits at #7 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #24. “email marketing automation” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →1.9%
of downloads still active
At least 5K of 258.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 83 reviews, smoothed to 4.54★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sender | #1 | #1 | 0 |
| sender name | #1 | #1 | 0 |
| sender email | #1 | #1 | up 1 |
| sender plugin | #1 | #1 | 0 |
| email sender | #2 | #1 | up 3 |
| sms marketing | #4 | #5 | down 1 |
| wordpress sender email | #2 | #2 | up 1 |
| wp change email sender | #2 | #1 | up 1 |
| email marketing automation | #8 | #11 | down 1 |
| sms | #8 | #7 | up 2 |
| challenges | #7 | #10 | 0 |
| wordpress default email sender | #3 | #3 | up 1 |
| change sender email | #3 | #3 | 0 |
| marketing automation | #12 | #12 | down 2 |
| sms newsletter | #5 | #5 | 0 |
| mind | #13 | #17 | down 1 |
| woocommerce sms automation | #5 | #5 | 0 |
| newsletter your tag | #17 | #18 | up 2 |
| email automation your tag | #17 | #17 | 0 |
| newsletter signup | #10 | #8 | down 3 |
| popup your tag | Not in the top 24 | ||
| signup forms your tag | Not in the top 24 | ||
210 searches this plugin appeared in over the last 90 days, 20 listed. 155 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “popup”, “signup forms” and “email marketing” for “sms marketing”, “challenges” and “email marketing automation”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “sms marketing” sits at #4 untagged, close enough for a declared tag to move it up. “signup forms” isn't earning its slot: you're not in the first 24 results for its own search. “challenges” sits at #7 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #24. “email marketing automation” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 15.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2022
Reviewer account pattern
from wp.org reviewer profiles19 of the last 30 four- and five-star reviews came from accounts created within a month of posting the review.
Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ rubenchaves4mo ago
I rate 5 stars to this platform because it´s excellent in their overall function. Customer service is great. The platform is so easy to use. It´s clear and you never get lost in the process. I truly recommend using sender.net for email campaigns
Read on wp.org ↗ - ★★★★★ totallyliberated4mo ago
Super easy to set up, very helpful customer service – and a super generous free account offering. A very cool alternative to greedy Mailerlite! Thank you so much, guys!
Read on wp.org ↗ - ★★★★★ tsvetomirnikolov4mo ago
Sender has been a great choice for getting started with email marketing. The platform is clean, intuitive, and makes it easy to create newsletters, manage subscribers, build groups, and prepare campaigns without unnecessary complexity. What impressed me the most was the support team. I had a few questions while setting up my account, verifying my domain, and preparing my first campaign. The support response was extremely fast, friendly, and helpful. They explained everything clearly and guided me through the process step by step. I especially appreciate how easy it is to work with domains, authentication settings, subscriber groups, and campaign reports. Sender feels professional while still being simple enough for someone who wants to start quickly. Highly recommended for anyone looking for a reliable email marketing platform with excellent customer support.
Read on wp.org ↗ - ★★★★★ todo105mo ago
Fast, effective and straight to the point. The plugin works great and thanks to Nathan I was able to resolve my issue.
Read on wp.org ↗ - ★★★★★ zeichom6mo ago
Sender.net is a very easy and beginner-friendly email marketing platform. Setting up campaigns, managing subscribers, and verifying the domain was clear and well guided. Everything is organized in a simple way, which makes it easy to understand even for someone new. What made my experience even better was the support team. Nathan was especially helpful and responsive, and he guided me through the issues I faced until everything was resolved. Thanks to his support, I was able to complete my setup without confusion. Overall, it is a reliable and smooth platform for email marketing.
Read on wp.org ↗ - ★★★★★ webhuus20267mo ago
Fits every need, easy to use. Very fast and solution oriented support team. Definitely recommended.
Read on wp.org ↗ - ★★★★★ zwason7mo ago
I’ve been using this plugin for a while now and I’m genuinely impressed. The setup was straightforward, and the automation features save me a lot of time managing email campaigns. The interface is clean and easy to navigate, even for beginners. What I like most is the reliability — emails are delivered consistently and the performance tracking is very helpful. It’s a solid solution for anyone looking to streamline their email marketing without overcomplicating things. Highly recommended!
Read on wp.org ↗ - ★★★★★ geniusfav7mo ago
it’s been an amazing one. Aside the fact that they offer one of the most cheapest but quality medium of mass email campaigns, their customer care representatives are relentless (especially Malissa), and are willing and polite enough to resolve your issues. I believe in the coming years they’ll beat Mailchimp. For now, I’m looking forward to their improvements and diversification for jurisdiction in other countries such as Nigeria etc.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2022-12-13 Version 2.1.6 Fix for disconnecting accounts 2.1.6
- 2022-12-07 Version 2.1.5 Fix on loosing api_key 2.1.5
- 2022-11-29 Version 2.1.4 Plugin version meta Fix small bug on user query Adding confirmation for removing user Fix bug on x-rate 2.1.4
- 2022-11-08 Version 2.1.3 Support FE builder with sender form widget Handle x-rate limitation Adding subscribe to newsletter checkbox in checkout and account register/edit 2.1.3
- 2022-10-20 Version 2.1.2 Readme updates Order data export fix 2.1.2
- 2022-10-12 Version 2.1.0 Javascript to handle cart creation and conversion WordPress version compatibility updated Data export to sender app in Connected Stores tab Subscribe to newsletter option for checkout and account details 2.1.0
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.11.2). Sites still on an older version should update.
- Patched Medium · 4.9 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce <= 2.10.22 - Authenticated (Administrator+) SQL Injection ↗2026-07-23 CVE-2026-59537 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.10.22 Patched in 2.10.23
- Patched Medium · 6.1 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce <= 2.6.15 - Reflected Cross-Site Scripting ↗2024-08-07 CVE-2024-43126 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.15 Patched in 2.6.16
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Sender when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ✓ Names who it is for Names its audience or use cases ("whether you are", "for businesses").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 10 headings and 4 lists.
- ✓ Enough to quote 6,171 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-26 4K+ → 5K+ up after 306 days in tier
- 2025-01-24 3K+ → 4K+ up after 1 days in tier
- 2025-01-23 4K+ → 3K+ down after 3 days in tier
- 2025-01-20 3K+ → 4K+ up after 297 days in tier
- 2024-03-29 2K+ → 3K+ up after 247 days in tier
- 2023-07-26 1K+ → 2K+ up after 3 days in tier
- 2023-07-23 2K+ → 1K+ down after 3 days in tier
- 2023-07-20 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 4 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 3 shared tags B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 3 shared tags A -
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 3 shared tags B -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Constant Contact Forms by MailMunch 2K+ installs · 4.1★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/sender-net-automated-emails" width="480" height="300" style="border:0" loading="lazy" title="Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce — Plugin Pulse"></iframe> Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce: 5K+ active installs, 4.8★ (83 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/sender-net-automated-emails
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