Popup Zen vs WowOptin: Next-Gen Popup Maker

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D47

Health A90

Active-install trajectory

WowOptin: Next-Gen Popup Maker moved up one install band, 900+ to 1K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Popup Zen	WowOptin: Next-Gen Popup Maker
Active installs Modeled from the public "N+" band and recent downloads.	10–20	1K–2K ✓
Install trend Change in active installs across the charted window.	0%	+11% ✓
Overall health	D · 47	A · 90 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	82/100	92/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.25★	4.65★ ✓
Reviews	7	26 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	41/100	97/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	7.3y ago	today ✓
Downloads · 30d	69	4.0K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.4%	2.2% ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Popup ZenWowOptin: Next-Gen Popup Maker

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.