WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ noktall

   2mo ago

   If you want amazing, fully customized popup designs using a plugin, count on the Wow plugin! It’s absolutely fantastic.

   Read on wp.org ↗
2. ★★★★★ abroucek

   2mo ago

   I’ve been using WowOptin for quite some time and have had a great experience with it. I really like the pre-built templates, and I’ve also created custom designs with the help of AI. One of my favorite features is the A/B testing functionality, which allows me to test multiple opt-ins simultaneously and easily compare their performance. The customer support team has also been excellent. Whenever I’ve had a question or encountered an issue, they’ve been responsive, friendly, and always willing to help. I highly recommend WowOptin to anyone looking for an effective and easy-to-use opt-in solution.

   Read on wp.org ↗
3. ★★★★★ typowp

   3mo ago

   WowOptin convinces as an on-brand customizable and easy to use WP-Popupdesigner. When I had an integration issue, I experienced wpxpo’s friendly, fast, and dedicated support, which offered a powerful solution to my problem, making WowOptin the perfect marketing tool for my web projects.

   Read on wp.org ↗
4. ★★★★★ Hussain Alhassan

   3mo ago

   WowOptin makes it very easy to create attractive popups and opt-ins for lead generation. The design options are flexible, the setup is simple, and the results look professional on my site. It’s a practical tool for growing a mailing list and capturing more leads without needing a complicated setup. Highly recommended for anyone who wants effective popups with a clean workflow!

   Read on wp.org ↗
5. ★★★★★ digitalagencyone

   3mo ago

   WowOptin is a powerful and easy-to-use opt-in and lead generation plugin. Creating popups, banners, and marketing campaigns is very straightforward, even for beginners. The designs look modern and professional, and the targeting options are excellent. It helped improve engagement on my website significantly. Great plugin, great performance, and exceptional support!

   Read on wp.org ↗
6. ★★★★★ Garry

   3mo ago

   WowOptin has revolutionized the way I capture leads on my WordPress site. The Canva-like editor makes designing stunning opt-in forms a breeze — no coding skills needed! The AI-powered copywriting feature is a game changer, helping me craft compelling messages that resonate with my audience. The advanced targeting options allow for personalized campaigns, boosting my conversion rates significantly. I particularly love the exit-intent triggers, which have helped significantly reduce cart abandonment rates. Plus, the real-time analytics keep me informed on performance, enabling data-driven decisions for continuous improvement. Highly recommend WowOptin for anyone looking to grow their email list and enhance their site’s marketing strategy!

   Read on wp.org ↗
7. ★★★★★ Developer

   3mo ago

   I have used several opt-in plugins on my various WordPress websites. But none really worked out for me. I then came across this plugin. Initially I was not sure whether this plugin will also work for me or not. But bank on, I found the perfect plugin to improve my marketing efforts. WowOptin has everything I wanted from an optin plugin.

   Read on wp.org ↗
8. ★★★★★ maxoutdigital

   4mo ago

   There has to be over 100 optin and lead capture plugins out there, but I am very happy i purchased this one and is so far may favorite of all time. I highly recommend it, it is the plugin that got me to eventually puchase the entire bundle of plugins this team develops.

   Read on wp.org ↗

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 WowOptin <= 1.4.37 - Missing Authorization to Unauthenticated Opt-In Deactivation ↗
   2026-07-03 CVE-2026-14603 Missing Authorization Affects <= 1.4.37 Patched in 1.4.38
2. High · 7.2 WowOptin: Next-Gen Popup Maker <= 1.4.29 - Unauthenticated Server-Side Request Forgery via 'link' Parameter in REST API ↗
   2026-03-20 CVE-2026-4302 Server-Side Request Forgery (SSRF) Affects <= 1.4.29 Patched in 1.4.30
3. High · 8.8 WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation <= 1.4.24 - Missing Authorization to Authenticated (Subscriber+) Arbitrary Plugin Installation ↗
   2026-03-04 CVE-2026-1720 Missing Authorization Affects <= 1.4.24 Patched in 1.4.25
4. Medium · 5.3 WowOptin <= 1.4.37 - Missing Authorization ↗
   2026-03-01 CVE-2026-39700 Missing Authorization Affects <= 1.4.37 Patched in 1.4.38

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-03-13 900+ → 1K+ up after 23 days in tier
2. 2026-02-18 800+ → 900+ up after 55 days in tier
3. 2025-12-25 700+ → 800+ up after 24 days in tier
4. 2025-12-01 600+ → 700+ up after 1 days in tier
5. 2025-11-30 700+ → 600+ down after 1 days in tier
6. 2025-11-29 600+ → 700+ up after 20 days in tier
7. 2025-11-09 500+ → 600+ up after 20 days in tier
8. 2025-10-20 400+ → 500+ up after 34 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A
• Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 2 shared tags A
• Hustle – Email Marketing, Lead Generation, Optins, Popups 90K+ installs · 4.4★ · 2 shared tags A
• Advanced Popups 60K+ installs · 3.9★ · 2 shared tags B
• Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 2 shared tags A
• Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 2 shared tags A

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WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation: 1K+ active installs, 5.0★ (22 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/optin