Popup Zen – Small, Simple, Lightweight Email Optin
by Scott Bolinger · Email & Marketing
Also makes 3 other plugins · 1.2K+ installs across the portfolio →
A WordPress popup that is ultra lightweight, simple to use, and small.
47 health vs 66 average across 1,980 Email & Marketing plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.2K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,261 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.2.28, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
To rank higher: Last updated 2674 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-26 · 728 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
69
now · peak 69
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation 1K+ installs · 4.7★ · 3 shared tags A -
Wisepops Popups & Notifications 500+ installs · 4.3★ · 3 shared tags A -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 2 shared tags A -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 90K+ installs · 4.4★ · 2 shared tags B
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Drop a live Pulse card for Popup Zen – Small, Simple, Lightweight Email Optin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popup-zen" width="480" height="300" style="border:0" loading="lazy" title="Popup Zen – Small, Simple, Lightweight Email Optin — Plugin Pulse"></iframe> Popup Zen – Small, Simple, Lightweight Email Optin: 10+ active installs, 4.9★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/popup-zen