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Sender vs Poptin

Head-to-head on the signals that matter, from the public WordPress.org data.

Poptin is the safest pick: health A · 99 against 90 for Sender, led by stronger support.

Active-install trajectory

Sender moved up one install band, 5K+ to 6K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Sender	Poptin
Active installs Modeled from the public "N+" band and recent downloads.	6K–7K	20K–30K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	5K+ → 6K+ ✓	Stable
Overall health	A · 90	A · 99 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	93/100	98/100 ✓
Support Share of forum threads marked resolved.	70/100	100/100 ✓
Rating (weighted for review count)	4.7★	4.9★ ✓
Reviews	83	701 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	98/100	99/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	yesterday ✓	9d ago
Downloads, last 30d	8.7K ✓	4.4K
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+35%	-4%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.3%	3.6% ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

SenderPoptin

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.