Simple GAM vs Ad Widget for WordPress

Head-to-head on the signals that matter, from the public WordPress.org data.

Simple GAM

by termel

Health D44

Ad Widget for WordPress

by Broadstreet

Health B72

Active-install trajectory

Simple GAM Ad Widget for WordPress

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Simple GAM	Ad Widget for WordPress
Active installs Modeled from the public "N+" band and recent downloads.	10–20	2K–3K ✓
Install trend Change in active installs across the charted window.	0% ✓	-33%
Overall health	D · 44	B · 72 ✓
Maintenance How recently the plugin was updated.	3/100	66/100 ✓
Rating quality Volume-adjusted review quality.	72/100	79/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.91★	4.14★ ✓
Reviews	1	16 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	39/100	85/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	6.5y ago	11mo ago ✓
Downloads · 30d	52	404 ✓
Category	Blocks	Admin & Utilities

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Simple GAM Ad Widget for WordPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.