Finally an easy plugin to add Google Ad Manager (GAM) blocks into WP - shortcode and template function.
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Health
D 44/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈17 estimated
Momentum
-50%
downloads vs prior 30d
Biggest opportunity: One page off on “gam”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
44 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.2K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.2.30, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2448 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.2.30; the current branch is 6.8
4.0★ over 1 review, smoothed to 4.10★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2448 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 9d
0%
Breadth
of keywords climbing, 9d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gam your tag | #14 | #17 | 0 |
| ad your tag | Not in the top 24 | ||
| block your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
| manager your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 1 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “gam”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “ad”, “block” and “google” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 135 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ termel9.5y ago
Efficient to avoid complicated ad plugins : just copy paste your network code, DFP bloc code and size, and you good to launch campaigns from DPF and manage them from there. Good simple one!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Finally an easy plugin to add Google Ad Manager (GAM) blocks into WP - shortcode and template function."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Multisite.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,186 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ad Widget for WordPress 2K+ installs · 4.1★ · 2 shared tags C -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
Breadcrumb NavXT 800K+ installs · 4.5★ · 1 shared tag A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Simple GAM into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-dfp" width="480" height="300" style="border:0" loading="lazy" title="Simple GAM — Plugin Pulse"></iframe> Simple GAM: 10+ active installs, 4.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/simple-dfp
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