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theMarketer vs Brevo for WooCommerce

Head-to-head on the signals that matter, from the public WordPress.org data.

theMarketer and Brevo for WooCommerce are close on health (B · 82 vs B · 80). theMarketer has the stronger rating quality.

Active-install trajectory

theMarketer moved up one install band, 700+ to 800+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	theMarketer	Brevo for WooCommerce
Active installs Modeled from the public "N+" band and recent downloads.	800–900	30K–40K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	700+ → 800+ ✓	Stable
Overall health	B · 82 ✓	B · 80
Maintenance How recently the plugin was updated.	91/100	100/100 ✓
Rating quality Volume-adjusted review quality.	80/100 ✓	63/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.2★ ✓	3.5★
Reviews	4	56 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	84/100	94/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	5mo ago	9d ago ✓
Downloads, last 30d	482	48.5K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+45%	+36%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	6.5% ✓	2.0%
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

theMarketerBrevo for WooCommerce

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.