theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce
by themarketer2023 · Email & Marketing
Collect subscribers. Send newsletters. Create 1:1 personalised emails using dynamic blocks. Activate one of almost 30 predefined workflows.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
800+
≈810 estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing” and “marketing automation” for “loyalty” and “referral marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “loyalty” sits at #11 untagged, close enough for a declared tag to move it up. “marketing automation” isn't earning its slot: you're not in the first 24 results for its own search. “referral marketing” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →6.6%
of downloads still active
At least 800 of 12.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 151 days ago
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
11%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| loyalty program your tag | #9 | #15 | down 1 |
| loyalty | #11 | #16 | down 2 |
| email workflows your tag | #24 | #23 | down 1 |
| customers loyalty program | #10 | #19 | down 1 |
| newsletter automation | #12 | #22 | 0 |
| referral marketing | #22 | #24 | down 1 |
| woocommerce loyalty | #24 | #22 | — |
| email marketing your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
23 searches this plugin appeared in over the last 90 days, 7 listed. 16 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing” and “marketing automation” for “loyalty” and “referral marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “loyalty” sits at #11 untagged, close enough for a declared tag to move it up. “marketing automation” isn't earning its slot: you're not in the first 24 results for its own search. “referral marketing” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 28 Mar 2023 · 1,314 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 905 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
5mo ago
latest release · v1.5.6 · 2 Jun 2026
46
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 89% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Crossed into this band 37 days ago and a band this size takes about a year or more to cross, so the real count is still just over 800.
At the current install trend, crossing 900+ in roughly 186 days.
Install history since 27 Mar 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ leveltgp2.2y ago
Amazing application with powerfull features and tools to help any business to grow.
Read on wp.org ↗ - ★★★★★ shakib012.6y ago
I was using Klaviyo, made a test with them and I get better deliverability at a fraction of the cost, with most of the features. Support team was great, helped me migrate (including automations!), they really put in the effort to help their customers unlike others who just plain ignore them. Would definitely recommend!
Read on wp.org ↗ - ★★★★★ webdev012.8y ago
Easy to install, you just have to create an account and copy your keys, and the platform is easy to use, I sent my first campaign the next day after installing the plugin. I’m learning a lot about my customers with the help of their platform, I see the most popular categories/products etc and they automatically personalise the campaigns!
Read on wp.org ↗ - ★★★★★ sajjadhossain262.8y ago
This plugin is awesome, I love it
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.5.6). Sites still on an older version should update.
- Patched Medium · 6.1 theMarketer <= 1.4.7 - Cross-Site Request Forgery to Stored Cross-Site Scripting ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Collect subscribers. Send newsletters. Create 1:1 personalised emails using dynamic blocks. Activate one of..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for ecommerce", "designed for").
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,386 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Email workflows" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-24 700+ → 800+ up after 191 days in tier
- 2026-03-17 600+ → 700+ up after 2 days in tier
- 2026-03-15 700+ → 600+ down after 2 days in tier
- 2026-03-13 600+ → 700+ up after 150 days in tier
- 2025-10-14 500+ → 600+ up after 92 days in tier
- 2025-07-14 400+ → 500+ up after 4 days in tier
- 2025-07-10 500+ → 400+ down after 7 days in tier
- 2025-07-03 400+ → 500+ up after 126 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 3 shared tags A -
Smart Marketing SMS and Newsletters Forms 1K+ installs · 4.9★ · 3 shared tags A -
KlickTipp – Email Marketing and Marketing Automation, Forms, Tags 100+ installs · 3.6★ · 3 shared tags -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/themarketer" width="480" height="300" style="border:0" loading="lazy" title="theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce — Plugin Pulse"></iframe> theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce: 800+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/themarketer
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