theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce
by themarketer2023 · Email & Marketing
Collect subscribers. Send newsletters. Create 1:1 personalised emails using dynamic blocks. Activate one of almost 30 predefined workflows.
86 health vs 63 average across 1,298 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2023-03-28 · 1,252 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
278
now · peak 905
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
3mo ago
latest release · v1.5.6
46
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 89% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 800+ in roughly 488 days.
Install history · since 2023-03-27 · 1,249 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ leveltgp2.0y ago
Amazing application with powerfull features and tools to help any business to grow.
Read on wp.org ↗ - ★★★★★ shakib012.4y ago
I was using Klaviyo, made a test with them and I get better deliverability at a fraction of the cost, with most of the features. Support team was great, helped me migrate (including automations!), they really put in the effort to help their customers unlike others who just plain ignore them. Would definitely recommend!
Read on wp.org ↗ - ★★★★★ webdev012.6y ago
Easy to install, you just have to create an account and copy your keys, and the platform is easy to use, I sent my first campaign the next day after installing the plugin. I’m learning a lot about my customers with the help of their platform, I see the most popular categories/products etc and they automatically personalise the campaigns!
Read on wp.org ↗ - ★★★★★ sajjadhossain262.6y ago
This plugin is awesome, I love it
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-17 600+ → 700+ up after 2 days in tier
- 2026-03-15 700+ → 600+ down after 2 days in tier
- 2026-03-13 600+ → 700+ up after 150 days in tier
- 2025-10-14 500+ → 600+ up after 92 days in tier
- 2025-07-14 400+ → 500+ up after 4 days in tier
- 2025-07-10 500+ → 400+ down after 7 days in tier
- 2025-07-03 400+ → 500+ up after 126 days in tier
- 2025-02-27 300+ → 400+ up after 132 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 3 shared tags A -
Smart Marketing SMS and Newsletters Forms 1K+ installs · 4.9★ · 3 shared tags A -
KlickTipp – Email Marketing and Marketing Automation, Forms, Tags 100+ installs · 3.6★ · 3 shared tags B -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/themarketer" width="480" height="300" style="border:0" loading="lazy" title="theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce — Plugin Pulse"></iframe> theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce: 700+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/themarketer