Brevo for WooCommerce
by Brevo · Email & Marketing
Also makes 1 other plugin · 130K+ installs across the portfolio →
All-in-one WooCommerce email marketing, automation, SMS, and CRM by Brevo. Grow your store with powerful marketing tools.
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Health
B 82/100
no flags
Active installs
30K+
≈37K estimated
Momentum
+60%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing” for “marketing tools”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “marketing tools” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 66 average across 2,135 Email & Marketing plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 30K of 1.5M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,298 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 15 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 7 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.4★ over 55 reviews, weighted for review count to 3.7★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| brevo | #2 | #4 | 0 |
| wordpress brevo | #2 | #5 | 0 |
| brevo crm | #2 | #5 | 0 |
| marketing tools | #19 | #21 | up 1 |
| woocommerce newsletter | #8 | #16 | down 4 |
| newsletter your tag | #24 | #21 | 0 |
| sms newsletter | #8 | #15 | 0 |
| free woocommerce crm | #10 | #16 | down 1 |
| woocommerce sms | #12 | #18 | up 1 |
| deliverability | #23 | #19 | down 1 |
| woocommerce crm | #14 | #18 | down 5 |
| newsletter automation | #16 | #19 | 0 |
| newsletter tool | #17 | #20 | down 4 |
| marketing tool | #19 | #19 | 0 |
| woocommerce sms automation | #19 | #21 | 0 |
| newsletter marketing | #22 | #23 | up 1 |
| sms woocommerce | #22 | #21 | down 1 |
| wordpress newsletter | #23 | #22 | — |
| woocommerce sms integration | #23 | #22 | down 7 |
| woocommerce sms plugin | #23 | #21 | down 8 |
| email marketing your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
| sms your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
190 searches this plugin appeared in over the last 90 days, 20 listed. 166 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing” for “marketing tools”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “marketing tools” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 67.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
15
releases in the last 12 months
7d ago
latest release · v4.0.63 · 28 Oct 2026
135
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 68% of the way through.
Install history since 5 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ treadops4mo ago
Excellent online support! Anjali was responsive, knowledgeable, and quick to answer all my questions. They provided clear guidance and resolved my issue efficiently, making the whole experience smooth and hassle-free. I truly appreciate their professionalism and great customer service.
Read on wp.org ↗ - ★★★★★ agrorepuestos4mo ago
Anjali helped me with sending a marketing consent form to a large customer contact base, a big portion of which had been blocked by the system automatically. She helped my by-pass the issue and get the form out. She was very patient and clear in her communication. Thank you.
Read on wp.org ↗ - ★★★★★ switchedonkids7mo ago
Brevo’s support is consistently exceptional. Kartikey Mishra from Brevo support team, provided hands-on assistance with our plugin issues, followed through diligently, and ensured our automation was running flawlessly. Couldn’t ask for better support—thank you! This topic was modified 3 months, 1 week ago by switchedonkids.
Read on wp.org ↗ - ★★★★★ Annonnimmo9mo ago
In the years, I ever found a lot of problems (and also degraded website performances) using this plugin.Now the worst: I noticed accidentally that every time I visit the Brevo plugin page on my WP backend, a new illicit admin user is created: [email protected] to the latest version, 4.0.50, doesn’t solve the problem, this user continues to recreate.I luckily found a solution from another user (god bless him!), but I’m sorry that I cannot put the link here.Shame on Brevo coders and directors!
Read on wp.org ↗ - ★★★★★ diamtrade12mo ago
Everything working good
Read on wp.org ↗ - ★★★★★ zenbob112mo ago
Have been using Brevo (formally Sendinblue) since 2022. It’s been reliable, and pretty easy interface for mailing Newsletters and such. We’re a small company and do not have sophisticated needs, it does everything and more than we could want. Our WordPress and Woo order confirmations all go thru Brevo. We had serious email delivery issues before using this service, now delivery is very reliable. The pricing structure fit our needs best, and if necessary, you can move from a pay tier back to free. The only trouble I can recall is a couple of times when there was a plugin update something broke and it quit sending emails until we went and checked a box in the setup. Stuff happens, and it was an easy fix.
Read on wp.org ↗ - ★★★★★ Ajay Kumar1.2y ago
there is no option to sync any attributes , only name email and mobile .. not saving anything related to WooCommerce order data. and also no action hook available to do the same.
Read on wp.org ↗ - ★★★★★ Medienpilotin1.4y ago
Das Plugin fügt im WooCommerce-Checkout eine Newsletter-Checkbox als Pflichtfeld ein (required => true). Kund*innen können ihre Bestellung nicht abschließen, ohne dem Newsletter zuzustimmen!– nicht DSGVO-konform (keine freiwillige Einwilligung möglich)– hat bei uns zu mehreren Kaufabbrüchen und Umsatzeinbußen geführt Zu finden ist der Fehler im Plugin unter: src/managers/cart-events-manager.php This topic was modified 1 year, 1 month ago by Medienpilotin.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.0.55 Plugin Update Event support for multistore. Decimal quantity support in order sync. 4.0.55
- — Version 4.0.54 Resolved an issue where contacts were being automatically unsubscribed after opting in through third-party forms. Updated default newsletter opt-in checkbox label and added translations for French. Enhanced compatibility 4.0.54
- — Version 4.0.53 Technical improvements related to Dismissible banner 4.0.53
- — Version 4.0.52 Plugin made compatible with WordPress v6.9.1 4.0.52
- — Version 4.0.51 Security Update: Patched a potential vulnerability in the plugin code that could allow attackers to execute code in administrator contexts Improved plugin security through enhanced input sanitization and output escaping. 4.0.51
- — Version 4.0.50 Plugin improvements related to callback url 4.0.50
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (4.0.63). Sites still on an older version should update.
- 2026-01-08 CVE-2025-14436 Improper Neutralization of Input During Web Page Generation Affects <= 4.0.49 Patched in 4.0.50
- Patched High · 7.2 Sendinblue for WooCommerce <= 4.0.17 - Authenticated (Editor+) Arbitrary File Download and Deletion ↗2024-04-22 CVE-2024-32807 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.0.17 Patched in 4.0.18
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 3 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Brevo for WooCommerce when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Brevo, Instagram, Facebook and 2 more.
- ✓ Headings and lists 9 headings and 5 lists.
- ✓ Enough to quote 6,407 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-28 20K+ → 30K+ up after 55 days in tier
- 2026-01-04 30K+ → 20K+ down after 19 days in tier
- 2025-12-16 20K+ → 30K+ up after 983 days in tier
- 2023-04-08 10K+ → 20K+ up after 744 days in tier
- 2021-03-25 9K+ → 10K+ up after 68 days in tier
- 2021-01-16 8K+ → 9K+ up after 72 days in tier
- 2020-11-05 7K+ → 8K+ up after 84 days in tier
- 2020-08-13 3K+ → 7K+ up after 455 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 3 shared tags A -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 3 shared tags A -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 3 shared tags A -
WP Flashy Marketing Automation 2K+ installs · 4.0★ · 3 shared tags A -
Smart Marketing SMS and Newsletters Forms 1K+ installs · 4.9★ · 3 shared tags A -
theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce 800+ installs · 4.2★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Brevo for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-sendinblue-newsletter-subscription" width="480" height="300" style="border:0" loading="lazy" title="Brevo for WooCommerce — Plugin Pulse"></iframe> Brevo for WooCommerce: 30K+ active installs, 3.4★ (55 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/woocommerce-sendinblue-newsletter-subscription
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