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Universal Google Analytics (GA3 and GA4) vs GA Google Analytics

Head-to-head on the signals that matter, from the public WordPress.org data.

Universal Google Analytics (GA3 and GA4)

by Brontobytes

Health B84
GA Google Analytics

by Jeff Starr

Health A91

Active-install trajectory

Universal Google Analytics (GA3 and GA4) moved down one install band, 500+ to 400+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric Universal Google Analytics (GA3 and GA4) GA Google Analytics
Active installs Modeled from the public "N+" band and recent downloads. 400–500 400K–500K ✓
Install trend Change in active installs across the charted window. -20% 0% ✓
Overall health B · 84 A · 91 ✓
Maintenance How recently the plugin was updated. 99/100 100/100 ✓
Rating quality Volume-adjusted review quality. 76/100 96/100 ✓
Support Share of forum threads marked resolved. 70/100 70/100
Rating (adjusted) 4.06★ 4.82★ ✓
Reviews 2 158 ✓
Ranking optimization How well the listing is tuned to rank on wp.org. 89/100 99/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low Low
Last updated 3mo ago 3mo ago ✓
Downloads · 30d 228 43.5K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 4.0% ✓ 3.8%
Category Analytics Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Universal Google Analytics (GA3 and GA4)GA Google Analytics

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.