Simple UTM Builder vs Easy UTM Builder

Head-to-head on the signals that matter, from the public WordPress.org data.

Health B80

Active-install trajectory

Simple UTM Builder moved up one install band, 30+ to 40+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Simple UTM Builder	Easy UTM Builder
Active installs Modeled from the public "N+" band and recent downloads.	40–50	400–500 ✓
Install trend Change in active installs across the charted window.	+33% ✓	0%
Overall health	—	—
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	—	—
Support Share of forum threads marked resolved.	—	—
Rating (weighted for review count)	—	—
Reviews	0	0
Ranking optimization How well the listing is tuned to rank on wp.org.	90/100 ✓	88/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago	20d ago ✓
Downloads · 30d	149	232 ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	4.2%	5.5% ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Simple UTM BuilderEasy UTM Builder

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.