utm.codes vs MonsterInsights

Head-to-head on the signals that matter, from the public WordPress.org data.

utm.codes

by Chris Carlevato

Health B84

MonsterInsights

by chriscct7

Health A86

Active-install trajectory

utm.codes MonsterInsights

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	utm.codes	MonsterInsights
Active installs Modeled from the public "N+" band and recent downloads.	400–500	2M–3M ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	B · 84	A · 86 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	76/100	90/100 ✓
Support Share of forum threads marked resolved.	70/100 ✓	59/100
Rating (adjusted)	4.06★	4.54★ ✓
Reviews	2	3,148 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	87/100	90/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	14d ago	10d ago ✓
Downloads · 30d	485	4.0M ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

utm.codes MonsterInsights

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.