utm.codes
by Chris Carlevato · Analytics
A WordPress plugin that makes building analytics friendly links quick and easy.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
400+
≈450 estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: “analytics”, “campaign marketing” and “google analytics” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
86 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 400 of 12.8K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 78 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm codes your tag | #2 | #14 | 0 |
| utm | #10 | #17 | down 2 |
| utm analytics | #15 | #19 | down 2 |
| analytics your tag | Not in the top 24 | ||
| campaign marketing your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
26 searches this plugin appeared in over the last 90 days, 3 listed. 23 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “campaign marketing” and “google analytics” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 817 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 76% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ almushthafa4.6y ago
Thank You, This plugin really helps us in generating UTM links My suggestion, Please develop the Submission Tracking UTM, so that this Plugin is not only a Generator, but as a Link Tracking Analyzer as well Integration with Elementor Forms and others Bravo! Go Beyond! Thanks This topic was modified 4 years, 3 months ago by almushthafa.
Read on wp.org ↗ - ★★★★★ guyeshet5.8y ago
Saves a lot of manual work creating links, connecting to bitly and so on!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.9.2). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A WordPress plugin that makes building analytics friendly links quick and easy."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 1 list.
- ✓ Enough to quote 2,560 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "google analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-25 500+ → 400+ down after 5 days in tier
- 2026-01-20 400+ → 500+ up after 1 days in tier
- 2026-01-19 500+ → 400+ down after 4 days in tier
- 2026-01-15 400+ → 500+ up after 1 days in tier
- 2026-01-14 500+ → 400+ down after 7 days in tier
- 2026-01-07 400+ → 500+ up after 2 days in tier
- 2026-01-05 500+ → 400+ down after 296 days in tier
- 2025-03-15 400+ → 500+ up after 8 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 2 shared tags A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 2 shared tags A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ installs · 2.5★ · 2 shared tags B -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 2 shared tags A -
Independent Analytics – WordPress Analytics Plugin 100K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for utm.codes into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-dot-codes" width="480" height="300" style="border:0" loading="lazy" title="utm.codes — Plugin Pulse"></iframe> utm.codes: 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/utm-dot-codes
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