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utm.codes

by Chris Carlevato · Analytics

Free audit wp.org ↗

A WordPress plugin that makes building analytics friendly links quick and easy.

⚠ Few reviews
How scoring works →
84 Health · B
Maintenance 100/100
Rating quality 76/100
Support 70/100

84 health vs 64 average across 1,029 Analytics plugins

400+

Active installs

≈470 estimated

12.3K

Total downloads

since 2018

4.06★

Rating (adjusted)

5.0★ raw · 2 reviews

+271%

475

Downloads · 30d

category median +17%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

87 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 52/100
Listing tuning 92/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+271% vs prior 30d
22Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

475

now · peak 817

47330d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

utm.codes · #9645 you MonsterInsights · #25 WP Statistics · #113 GA Google Analytics · #148

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2Kper 1k installs · Aug 26

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 76% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.9 76%
v1.8 24%

Estimated active installs

The public count shows “400+”. Our estimate pins where the real number sits.

tracked estimate
400–500 ≈470

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,416 observations

400Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Ratings · 2 reviews

Read on wp.org ↗
5★
2 4★
0 3★
0 2★
0 1★
0

Details

Version
1.9.2
Last updated
13d ago
Added
2018-02-17 · 8 yrs old
Requires WP
6.4.0
Tested up to
7.1
Requires PHP
7.4.0
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ almushthafa
    4.4y ago

    Thank You, This plugin really helps us in generating UTM links My suggestion, Please develop the Submission Tracking UTM, so that this Plugin is not only a Generator, but as a Link Tracking Analyzer as well Integration with Elementor Forms and others Bravo! Go Beyond! Thanks This topic was modified 4 years, 3 months ago by almushthafa.

    Read on wp.org ↗
  2. ★★★★★ guyeshet
    5.6y ago

    Saves a lot of manual work creating links, connecting to bitly and so on!

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. Medium · 6.4 utm.codes <= 1.9.0 - Authenticated (Subscriber+) Server-Side Request Forgery ↗
    2026-06-23 CVE-2026-56026 Server-Side Request Forgery (SSRF) Affects <= 1.9.0 Patched in 1.9.1

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-01-25 500+ → 400+ down after 5 days in tier
  2. 2026-01-20 400+ → 500+ up after 1 days in tier
  3. 2026-01-19 500+ → 400+ down after 4 days in tier
  4. 2026-01-15 400+ → 500+ up after 1 days in tier
  5. 2026-01-14 500+ → 400+ down after 7 days in tier
  6. 2026-01-07 400+ → 500+ up after 2 days in tier
  7. 2026-01-05 500+ → 400+ down after 296 days in tier
  8. 2025-03-15 400+ → 500+ up after 8 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for utm.codes into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/utm-dot-codes" width="480" height="300" style="border:0" loading="lazy" title="utm.codes — Plugin Pulse"></iframe>
Preview card ↗

utm.codes: 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/utm-dot-codes