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Zoho Campaigns vs Brevo for WooCommerce

Head-to-head on the signals that matter, from the public WordPress.org data.

Brevo for WooCommerce is the safest pick: health B · 80 against 69 for Zoho Campaigns, led by stronger rating quality.

Active-install trajectory

Zoho Campaigns moved down one install band, 4K+ to 3K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Zoho Campaigns	Brevo for WooCommerce
Active installs Modeled from the public "N+" band and recent downloads.	3K–4K	30K–40K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	4K+ → 3K+	Stable ✓
Overall health	C · 69	B · 80 ✓
Maintenance How recently the plugin was updated.	95/100	100/100 ✓
Rating quality Volume-adjusted review quality.	39/100	64/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	2.6★	3.6★ ✓
Reviews	21	58 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	87/100	94/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	4mo ago	10d ago ✓
Downloads, last 30d	904	44.9K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+17%	+28%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.8% ✓	2.0%
Category	eCommerce	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Zoho CampaignsBrevo for WooCommerce

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.