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Login & Users: state of the market

2,191 tracked plugins · 5.4M+ active installs · 2,080,568 downloads in the last 30 days · average health 61/100

The read · 12 Oct 2026

WPS Hide Login owns the front door

This category has a clear owner. WPS Hide Login sits on 2M+ sites, roughly 37% of every install in the category, and it's being looked after: its last release landed 60 days ago and its ratings are among the best in the top dozen. Nothing below it comes within a factor of six. With downloads per plugin averaging around 900 a month, that's a moat, and nobody is close to crossing it.

The rest of the top tier is in decent shape too. LoginPress, User Switching and Advanced Google reCAPTCHA have all shipped within the last three months, the reCAPTCHA plugin just six days ago. A newcomer hoping to unseat any of them would need a better reason than being actively maintained.

The soft spot is at number two

Limit Login Attempts is the exception, and it's a big one. It holds 300K+ installs and hasn't shipped a release in 1,287 days, about three and a half years. Its users haven't left, which suggests brute-force protection is something people install once and stop thinking about. WPS Limit Login covers the same job on 100K+ sites and released 24 days ago. If any position in this category is open to a challenger, it's this one: a large installed base sitting on an unattended plugin.

Downloads are surging, installs aren't following yet

Category downloads rose 192% between mid-July and 12 October. The installed base hasn't visibly moved with them. The biggest names held their positions, and the climbers are small plugins edging up from double to triple digits, like Login Armor going from 100+ to 500+ installs. The surge is real, but the cause isn't visible in this data yet.

Temporary Login Without Password is the one top-dozen plugin heading the other way, slipping from 100K+ to 90K+ installs despite a release 11 days ago. It's a small drop, and nothing in the signals explains it.

Eight closures in a week

WordPress.org closed eight plugins in this category between 24 September and 1 October, none with a recorded reason. The largest was Login Designer, which had 30K+ installs when it closed on 30 September. Disable Users followed at 2K+ installs, closed on 28 September. The rest were tiny. Below the top dozen, upkeep thins out fast, and more than half the plugins we could assess look poorly maintained.

Top plugins

By active installs, open plugins only

1 WPS Hide Login 2M+ installs · 4.8★ 2M+ A91 2 L Limit Login Attempts 300K+ installs · 4.6★ 300K+ C57 3 LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ 200K+ A90 4 Advanced Google reCAPTCHA 200K+ installs · 4.8★ 200K+ A88 5 User Switching 200K+ installs · 4.9★ 200K+ A92 6 WPS Limit Login 100K+ installs · 4.9★ 100K+ A89 7 Simple Local Avatars 100K+ installs · 4.6★ 100K+ A89 8 Edit Author Slug 100K+ installs · 4.8★ 100K+ C68 9 One User Avatar | User Profile Picture 100K+ installs · 4.7★ 100K+ A87 10 Temporary Login Without Password 90K+ installs · 5.0★ 90K+ A90

Closed by wp.org

Removed from the directory; sites still running them get no warning

Auth Armor – Passwordless Login unknown — 2026-10-30 Bot for Telegram on WooCommerce unknown 300+ 2026-10-23 Two Factor SMS unknown 90+ 2026-10-14 Front End Users unknown 300+ 2026-10-13 Gateman – Simple Login Registration author-request — 2026-10-09 TD Multiple Roles unknown — 2026-10-01 Custom Login Page Customizer – Login Designer unknown 30K+ 2026-09-30 MemberHero – Simple User Registration & Login unknown 200+ 2026-09-30

The report is written by a model reading exactly the measurements shown on this page, drawn from Plugin Pulse's own daily crawl. Install counts are wp.org tiers, so tier crossings are the growth signal. See all Login & Users plugins or how this works.