ABN Lookup for Gravity Forms
by BAKKBONE Australia · Forms
Also makes 2 other plugins · 110+ installs across the portfolio →
Integrate the Australian Business Register ABN Lookup tool in Gravity Forms
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Health
C 57/100
Stale · Few reviews
Active installs
100+
≈150 estimated
Momentum
+36%
downloads vs prior 30d
Biggest opportunity: “forms” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
57 health vs 65 average across 2,516 Forms plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 100 of 6.9K lifetime downloads are still running, in line with its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 627 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
4.0★ over 5 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 627 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
49
Momentum
Holding steady
-0.5
Velocity
places per keyword, 18d
50%
Breadth
of keywords climbing, 18d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| australian business register your tag | #3 | #4 | up 1 |
| abn your tag | #5 | #6 | down 1 |
| australian business number your tag | #8 | #13 | up 1 |
| forms your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 3 listed. 2 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “forms” and “gravity forms” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 2 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 129 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
Languages
via translate.wordpress.orgTranslated into 127 languages, 1 at 90% or more
Plus 103 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Integrate the Australian Business Register ABN Lookup tool in Gravity Forms"
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 1,527 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "australian business number" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- G Gravity Forms CSS Ready Class Selector 4K+ installs · 4.3★ · 2 shared tags D
-
GravityWP – CSS Selector 4K+ installs · 4.3★ · 2 shared tags A -
Gravity Forms Constant Contact 3K+ installs · 3.9★ · 2 shared tags D -
GravityWP – Count 1K+ installs · 4.5★ · 2 shared tags B -
Wrap form fields in Gravity Forms 1K+ installs · 3.7★ · 2 shared tags D -
Block IPs for Gravity Forms 1K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for ABN Lookup for Gravity Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/abn-lookup-for-gravity-forms" width="480" height="300" style="border:0" loading="lazy" title="ABN Lookup for Gravity Forms — Plugin Pulse"></iframe> ABN Lookup for Gravity Forms: 100+ active installs, 4.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/abn-lookup-for-gravity-forms
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