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wp.org search vs our merit ranking: “australian business register”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “australian business register”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Pay Advantage shows at wp.org #13 but places #19 on merit, a gap of 6 places. Its 30+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce PayPal Payments 800K+ · 2.9★ (587) wp.org #1 2 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #5 wp.org ranks it 3 places below merit 3 Tax Exemption for WooCommerce 700+ · 4.5★ (4) wp.org #2 wp.org ranks it 1 place above merit 4 ABN Lookup for Gravity Forms 100+ · 4.0★ (5) wp.org #3 ↑1 wp.org ranks it 1 place above merit 5 Klarna for WooCommerce 20K+ · 2.3★ (20) wp.org #6 wp.org ranks it 1 place below merit 6 Easy Stripe Payments & Donations 10+ · 5.0★ (5) wp.org #11 wp.org ranks it 5 places below merit 7 AURPAY Easy Digital Downloads (EDD) – Bitcoin Crypto Payment Gateway 10+ · 5.0★ (3) wp.org #10 wp.org ranks it 3 places below merit 8 AURPAY WooCommerce – Bitcoin/USDT Crypto Payment Gateway 70+ · 5.0★ (2) wp.org #7 wp.org ranks it 1 place above merit 9 VIESAC – Free VAT Validation for WooCommerce 20+ · 5.0★ (1) wp.org #4 ↓1 wp.org ranks it 5 places above merit 10 AURPAY Paid Memberships Pro (PMP) – Bitcoin Crypto Payment Gateway 20+ · 3.7★ (3) wp.org #8 wp.org ranks it 2 places above merit 11 GTL Business Directory — · 0.0★ (0) wp.org #9 wp.org ranks it 2 places above merit 12 Asteris B2B Wholesale – Wholesale Prices, Roles & Request-a-Quote for WooCommerce — · 0.0★ (0) wp.org #12 ↑1 13 Osapher — Sovereign Identity & Schema — · 0.0★ (0) wp.org #14 wp.org ranks it 1 place below merit 14 getAddress() Address Autocomplete — · 0.0★ (0) wp.org #15 wp.org ranks it 1 place below merit 15 Scanandpay Payments via PayID for WooCommerce 10+ · 0.0★ (0) wp.org #16 wp.org ranks it 1 place below merit 16 TrustCard for NDIS Providers — · 0.0★ (0) wp.org #17 wp.org ranks it 1 place below merit 17 RelayPay Checkout 10+ · 0.0★ (0) wp.org #18 wp.org ranks it 1 place below merit 18 Bloodweb CSV Exporter for Australia Post — · 0.0★ (0) wp.org #19 wp.org ranks it 1 place below merit 19 Pay Advantage 30+ · 3.0★ (2) wp.org #13 ↓1 wp.org ranks it 6 places above merit 20 H HEADSTORE PAYCALL Button 10+ · 3.0★ (2) wp.org #20

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.