Ad Blocking Alert
by Dean Williams · Blocks
Also makes 3 other plugins · 190+ installs across the portfolio →
Detects if your visitor is using ad blocking plugins such as AdBlock, and if so will popup a message asking the visitor to disable or add an exception …
45 health vs 67 average across 1,681 Blocks plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 10+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.5.33, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3779 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-08 · 1,423 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
35
now · peak 70
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
10.4y ago
latest release · v1.0.3
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2022-10-07 · 1,377 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $39–$99 a year, typical for Blocks plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Blocks
- Pro tier
- detected (tagged as premium/freemium)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 2
- Last updated
- 3779 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent review vibe
read from the latest 2 reviews to 2016-02-03Both reviewers are happy, with one saying it recovered ad revenue lost to ad blockers and the other simply calling it a good plugin.
Recent reviews
All reviews on wp.org ↗- ★★★★★ fadly00710.6y ago
Good plugin.
Read on wp.org ↗ - ★★★★★ mahdi090710.8y ago
Few days ago I was worried about my site’s revenue which ad blockers was killing continuously. I was frustrated and finding the solution. Then I got this plugin. Now I am using this plugin for my website: http://www.andropps.com and revenue boosting up than previous. I will recommend this plugin to all publishers who are being affected by ad block users.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A -
Breadcrumb NavXT 800K+ installs · 4.5★ · 1 shared tag A -
PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ installs · 4.7★ · 1 shared tag A -
Layout Grid Block 200K+ installs · 4.3★ · 1 shared tag D -
Crowdsignal Forms 200K+ installs · 4.1★ · 1 shared tag A -
Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Ad Blocking Alert into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ad-blocking-alert" width="480" height="300" style="border:0" loading="lazy" title="Ad Blocking Alert — Plugin Pulse"></iframe> Ad Blocking Alert: 10+ active installs, 4.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/ad-blocking-alert