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wp.org search vs our merit ranking: “adblock plus detect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “adblock plus detect”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 19. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

JetBlocker — Anti AdBlock & Revenue Recovery shows at wp.org #5 but places #9 on merit, a gap of 4 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #1 on merit, 4.8★ from 438 reviews, but shows at wp.org #6. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #6 5 too low 2 Admiral Adblock Analytics 300+ · 3.5★ (12) wp.org #1 1 too high 3 CHP Ads Block Detector 800+ · 4.0★ (25) wp.org #3 4 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #4 5 Detect Missing Adblocker 50+ · 4.0★ (4) wp.org #2 3 too high 6 Gotham Block Extra Light 30+ · 3.2★ (11) wp.org #7 1 too low 7 Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) wp.org #9 2 too low 8 AZO Ads – Video Ad, Banner Ad, Popup Ad, AdSense Ad & much more 60+ · 5.0★ (4) wp.org #14 6 too low 9 JetBlocker — Anti AdBlock & Revenue Recovery 30+ · 5.0★ (1) wp.org #5 4 too high 10 Simple Adblock Notice 40+ · 2.7★ (18) wp.org #15 ↑2 5 too low 11 Tiny Simple AdBlock Detector 10+ · 0.0★ (0) wp.org #8 3 too high 12 A adBlock Alerter 10+ · 3.3★ (9) wp.org #19 7 too low 13 DeBlocker Plus — · 0.0★ (0) wp.org #10 3 too high 14 AntiAdBlockCore – AdBlock Recovery — · 0.0★ (0) wp.org #11 ↑1 3 too high 15 A Ad Blocking Alert 10+ · 4.5★ (2) wp.org #17 2 too low 16 WPSP Ad Blocker Alert — · 0.0★ (0) wp.org #12 ↑1 4 too high 17 CaphLabs – Advanced Ad Blocker Fence — · 0.0★ (0) wp.org #13 ↑1 4 too high 18 First Party Analytics — · 0.0★ (0) wp.org #16 2 too high 19 A Anti-block 10+ · 2.8★ (4) wp.org #18 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.