Ads.txt & App-ads.txt Manager for WordPress
by Pagup · Uncategorized
Also makes 17 other plugins · 30.4K+ installs across the portfolio →
App-ads.txt & Ads.txt manager allows you to create, manage & publish your app-ads.txt & ads.txt file from your WordPress dashboard.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
-1%
downloads vs prior 30d
Biggest opportunity: Swap “ads” and “advertising” for “txt” and “mobile app plugin”. “ads” isn't earning its slot: it only gets you to #22. “txt” sits at #7 untagged, close enough for a declared tag to move it up. “advertising” isn't earning its slot: it only gets you to #19. “mobile app plugin” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 2K of 82.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,771 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 21 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 48 reviews, smoothed to 4.44★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| adstxt your tag | #1 | #1 | 0 |
| app adstxt your tag | #1 | #1 | 0 |
| ads txt | #2 | #3 | 0 |
| txt | #7 | #6 | up 1 |
| app | #11 | #16 | up 2 |
| mobile app plugin | #8 | #10 | up 2 |
| wordpress to app | #5 | #11 | up 1 |
| ad fraud | #9 | #6 | 0 |
| app for wordpress | #11 | #17 | down 1 |
| ads manager | #11 | #17 | down 1 |
| advertising your tag | #19 | #14 | down 1 |
| ads your tag | #22 | #18 | down 3 |
| mobile app | #13 | #15 | down 3 |
| mobile app dashboard | #8 | #13 | down 2 |
| web app | #15 | #20 | down 3 |
| create app | #11 | #16 | down 2 |
| website to app | #11 | #16 | up 1 |
| auto ads | #19 | #18 | 0 |
| wordpress ads | #21 | #21 | down 1 |
| web to app | #13 | #14 | down 2 |
| ads.txt your tag | Not checked yet | ||
102 searches this plugin appeared in over the last 90 days, 20 listed. 73 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “ads” and “advertising” for “txt” and “mobile app plugin”. “ads” isn't earning its slot: it only gets you to #22. “txt” sits at #7 untagged, close enough for a declared tag to move it up. “advertising” isn't earning its slot: it only gets you to #19. “mobile app plugin” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
21d ago
latest release · v1.1.13 · 10 Oct 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; the previous band took 21 months to cross, which places it about 50% of the way through.
Install history since 16 Oct 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Chris7mo ago
When I clicked the verification email I got a warning about the page was insecure so I deleted the plugin This topic was modified 3 months ago by Chris.
Read on wp.org ↗ - ★★★★★ boyalasco7mo ago
I love this program. I appreciate all your effort in creating this program. very effective.
Read on wp.org ↗ - ★★★★★ snc723948mo ago
All that’s left is for Google to approve it, and then it’ll be done. But not yet. This topic was modified 2 months ago by snc72394.
Read on wp.org ↗ - ★★★★★ stilidanews1.5y ago
VERY GOOD
Read on wp.org ↗ - ★★★★★ cryptolivelist1.5y ago
I would leave 5 stars, if your plugin stopped begging for being reviewed all the time, even after being closed multiple times.
Read on wp.org ↗ - ★★★★★ Talentz Media1.7y ago
It’s awesome
Read on wp.org ↗ - ★★★★★ kangmalik451.7y ago
not so bad This topic was modified 4 months, 1 week ago by kangmalik45.
Read on wp.org ↗ - ★★★★★ jbshinenic1.7y ago
genial
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.12 Add a local file status panel and JSON evidence export for ads.txt and app-ads.txt. 1.1.12
- — Version 1.1.11 Add full translation coverage for 10 core locales. 1.1.11
- — Version 1.1.10 Update Freemius SDK to 2.13.1. 1.1.10
- — Version 1.0.0 Initial release. 1.0.0
- — Version 1.0.1 Fixed Active tab bug. Text improvements 1.0.1
- — Version 1.0.2 Fixed a Bug – removed metabox from post types. 1.0.2
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.1.13). Sites still on an older version should update.
- Patched Medium · 5.5 Ads.txt & App-ads.txt Manager for WordPress <= 1.1.7.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-10-24 CVE-2024-50415 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.7.1 Patched in 1.1.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "App-ads.txt & Ads.txt manager allows you to create, manage & publish your app-ads.txt & ads.txt file from y..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,232 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "adstxt", "App-adstxt" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-09 3K+ → 2K+ down after 618 days in tier
- 2023-08-30 2K+ → 3K+ up after 152 days in tier
- 2023-03-31 1K+ → 2K+ up after 801 days in tier
- 2021-01-19 900+ → 1K+ up after 126 days in tier
- 2020-09-15 800+ → 900+ up after 127 days in tier
- 2020-05-11 100+ → 800+ up after 208 days in tier
- 2019-10-16 80+ → 100+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ads.txt Manager 100K+ installs · 4.3★ · 3 shared tags A -
Ads.txt Manager 3K+ installs · 3.8★ · 3 shared tags C -
The Publisher Desk ads.txt 100+ installs · 4.0★ · 3 shared tags D -
PurpleAds Ads.txt Manager 80+ installs · 4.0★ · 3 shared tags D -
Monetumo AD Monetization 40+ installs · 3.6★ · 3 shared tags -
Meks Easy Ads Widget 10K+ installs · 4.0★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Ads.txt & App-ads.txt Manager for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/app-ads-txt" width="480" height="300" style="border:0" loading="lazy" title="Ads.txt & App-ads.txt Manager for WordPress — Plugin Pulse"></iframe> Ads.txt & App-ads.txt Manager for WordPress: 2K+ active installs, 4.8★ (48 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/app-ads-txt
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