Ads.txt Manager

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

An early reviewer found it easy and useful, but the most recent one says manual entries don't write to the ads.txt file and neither the contact form nor a direct email got any response.

1. ★★★★★ dplunkett

   4.2y ago

   We tried to use this plugin, and it worked fine as long as you could associate ads.txt entries with an approved ad broker. Once you tried to ad Manual Entries, the ads.txt file wouldn’t update. The “contact us” form on their site is inoperable, and a direct email to customer support got crickets. The plugin is free, and you are getting what you paid for.

   Read on wp.org ↗
2. ★★★★★ dsammy

   6.4y ago

   Really easy and too useful to manage ads.txt.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.0 First release of Ads.txt Manager 1.0
2. — Version 1.0.2 Fix domain www issue 1.0.2
3. — Version 1.0.3 Use htaccess changes if able 1.0.3
4. — Version 1.0.4 fix issue with modifying htaccess files 1.0.4
5. — Version 1.0.5 provide solution for non apache based servers that preserves orig ads.txt 1.0.5
6. — Version 1.0.6 check for apache rewrite compatibility 1.0.6

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

Translated into 2 languages, 2 at 90% or more · development strings

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-03-02 5K+ → 4K+ down after 155 days in tier
2. 2024-09-28 6K+ → 5K+ down after 130 days in tier
3. 2024-05-21 7K+ → 6K+ down after 172 days in tier
4. 2023-12-01 8K+ → 7K+ down after 216 days in tier
5. 2023-04-29 9K+ → 8K+ down after 4 days in tier
6. 2023-04-25 8K+ → 9K+ up after 9 days in tier
7. 2023-04-16 9K+ → 8K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Ads.txt Manager 100K+ installs · 4.3★ · 4 shared tags A
• Ads.txt & App-ads.txt Manager for WordPress 2K+ installs · 4.6★ · 3 shared tags A
• Actirise – Advertising & Monetization 200+ installs · 4.5★ · 3 shared tags A
• Ad Commander – Ad Manager for Banners, AdSense, Ad Networks 100+ installs · 4.2★ · 3 shared tags A
• CM Ad Changer – A simple tool to control and optimize your site's banners 100+ installs · 3.5★ · 3 shared tags B
• The Publisher Desk ads.txt 100+ installs · 4.0★ · 3 shared tags D

Embed this report card

Drop a live Pulse card for Ads.txt Manager into a readme, a review or a deck. It updates itself.

Ads.txt Manager: 4K+ active installs, 3.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/ads-txt-manager