Raptive Ads
by Raptive · Uncategorized
Also makes 2 other plugins · 6K+ installs across the portfolio →
Simplifies adding Raptive Ads to your site!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
6K+
≈6.9K estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Add “tech”, “wordpress ads” and “enterprise” to your wp.org tags. You rank #6, #11 and #19 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
85 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 6K of 192.1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,767 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Support resolution
Updated 116 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
1 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| raptive | #1 | #1 | 0 |
| ads raptive your tag | #1 | #2 | 0 |
| ad recovery | #3 | #15 | 0 |
| ad management | #4 | #12 | up 2 |
| ads | #9 | #20 | down 2 |
| tech | #6 | #14 | up 1 |
| web stories | #10 | #20 | down 1 |
| wordpress ads | #11 | #23 | down 2 |
| no ads | #7 | #18 | 0 |
| ads plugin | #8 | #20 | down 2 |
| independent | #14 | #21 | down 2 |
| partners | #19 | #18 | 0 |
| enterprise | #19 | #23 | down 2 |
| stories | #20 | #22 | down 1 |
| story | #24 | #23 | down 2 |
48 searches this plugin appeared in over the last 90 days, 15 listed. 33 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “tech”, “wordpress ads” and “enterprise” to your wp.org tags. You rank #6, #11 and #19 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10K · peaks are release surges
Directory rank
wp.org popularity rank over time · lower is better
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
4mo ago
latest release · v3.13.0 · 7 Jul 2026
54
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 53% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Aug 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.13.0 Improved WordPress v7 compatibility Improved ad block recovery 3.13.0
- — Version 3.12.2 Support for ad recovery Essentials version Support for a new orientation attribute in video shortcodes Minor bug fixes and optimizations 3.12.2
- — Version 3.11.0 Improvements to ad recovery features 3.11.0
- — Version 3.10.0 Improved ad block recovery 3.10.0
- — Version 3.9.0 Improved PHP 7.4+ compatibility Remove the unused features Security patch 3.9.0
- — Version 3.8.0 Move Raptive’s Comscore script into the plugin. This update allows the script to load quicker, providing more accurate tracking and measurement of Raptive traffic. 3.8.0
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.13.0). Sites still on an older version should update.
- 2025-08-19 CVE-2025-53319 Improper Neutralization of Input During Web Page Generation Affects <= 3.8.0 Patched in 3.9.0
- 2025-04-10 CVE-2025-32554 Improper Neutralization of Input During Web Page Generation Affects <= 3.7.3 Patched in 3.7.4
- 2025-02-18 CVE-2024-13363 Improper Neutralization of Input During Web Page Generation Affects <= 3.6.3 Patched in 3.7.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
0 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 624 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 0 of 1 tags appear in the text ("ads raptive" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-10 5K+ → 6K+ up after 1 days in tier
- 2025-08-09 6K+ → 5K+ down after 1 days in tier
- 2025-08-08 5K+ → 6K+ up after 4 days in tier
- 2025-08-04 6K+ → 5K+ down after 5 days in tier
- 2025-07-30 5K+ → 6K+ up after 4 days in tier
- 2025-07-26 6K+ → 5K+ down after 8 days in tier
- 2025-07-18 5K+ → 6K+ up after 2 days in tier
- 2025-07-16 6K+ → 5K+ down after 4 days in tier
Embed this report card
Drop a live Pulse card for Raptive Ads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adthrive-ads" width="480" height="300" style="border:0" loading="lazy" title="Raptive Ads — Plugin Pulse"></iframe> Raptive Ads: 6K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/adthrive-ads
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