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wp.org search vs our merit ranking: “web stories”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web stories”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Web Stories Enhancer – Level Up Your Web Stories shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smart Slider 3 places #10 on merit, 4.9★ from 1125 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #4 ↑2 3 too low 2 Web Stories 60K+ · 4.2★ (87) wp.org #2 ↓1 3 Quads Ads Manager for Google AdSense 20K+ · 4.9★ (1087) wp.org #5 ↓1 2 too low 4 Web Stories Widgets For Elementor 900+ · 5.0★ (6) wp.org #1 ↑1 3 too high 5 MakeStories (for Google Web Stories) 600+ · 4.3★ (28) wp.org #3 2 too high 6 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #7 1 too low 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #14 ↑1 7 too low 8 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #18 ↓2 10 too low 9 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #15 ↑2 6 too low 10 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #22 ↓1 12 too low 11 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #19 ↓1 8 too low 12 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #24 12 too low 13 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #21 8 too low 14 Timeline Block – tell your story with elegant timelines 3K+ · 5.0★ (6) wp.org #6 ↓1 8 too high 15 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #23 ↓1 8 too low 16 BerqWP – All-In-One Optimization for Core Web Vitals, Cache, CDN, Images, CSS & JavaScript 4K+ · 4.3★ (54) wp.org #17 ↓3 1 too low 17 Core Web Vitals & PageSpeed Booster 1K+ · 3.9★ (15) wp.org #9 ↓1 8 too high 18 iZooto – Web Push Notifications 900+ · 5.0★ (4) wp.org #8 ↓1 10 too high 19 Slickstream: Engagement and Conversions 2K+ · 5.0★ (11) wp.org #20 ↓1 1 too low 20 Raptive Ads 6K+ · 5.0★ (3) wp.org #10 10 too high 21 Mediavine Control Panel 10K+ · 4.2★ (5) wp.org #13 ↓2 8 too high 22 Timeline – Tell Your Story Through Events and Milestones 2K+ · 4.3★ (6) wp.org #12 10 too high 23 Web Stories Enhancer – Level Up Your Web Stories 200+ · 5.0★ (1) wp.org #11 ↓2 12 too high 24 Pixel & tracking codes for Google Web stories (formerly AMP Stories) 20+ · 0.0★ (0) wp.org #16 ↓3 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.