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wp.org search vs our merit ranking: “enterprise”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “enterprise”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gemini Enterprise for CX – AI Shopping Assistant & Chatbot for WooCommerce shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Beaver Builder Page Builder – Drag and Drop Website Builder places #9 on merit, 4.7★ from 394 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 ↓2 2 too low 2 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #4 2 too low 3 Ray Enterprise Translation 7K+ · 2.6★ (48) wp.org #1 2 too high 4 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1489) wp.org #8 4 too low 5 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #7 2 too low 6 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #6 ↓1 7 WP Activity Log 300K+ · 4.7★ (490) wp.org #10 ↓4 3 too low 8 PayPal Enterprise Payments (formerly Braintree) for WooCommerce 10K+ · 2.6★ (50) wp.org #2 6 too high 9 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #14 ↑5 5 too low 10 D Data Exchange for WooCommerce and 1C:Enterprise/1С:Предприятие 1K+ · 4.6★ (29) wp.org #5 ↓2 5 too high 11 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #9 ↑1 2 too high 12 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #16 ↑8 4 too low 13 User Switching 200K+ · 4.9★ (238) wp.org #19 ↑1 6 too low 14 Login for Google Apps by WPAuth 10K+ · 4.6★ (64) wp.org #13 ↓2 1 too high 15 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #23 8 too low 16 Inline Related Posts 100K+ · 4.3★ (77) wp.org #18 ↓4 2 too low 17 WCFM Marketplace – Multivendor Marketplace for WooCommerce 10K+ · 4.6★ (449) wp.org #21 ↓6 4 too low 18 The GDPR Framework By Data443 10K+ · 4.8★ (65) wp.org #22 ↓6 4 too low 19 Patchstack – WordPress & Plugins Security 100K+ · 4.8★ (62) wp.org #17 ↑1 2 too high 20 Atlant Security 700+ · 5.0★ (8) wp.org #12 8 too high 21 Media Library Downloader 5K+ · 4.8★ (8) wp.org #15 ↓2 6 too high 22 PDF Forms Filler for CF7 3K+ · 4.8★ (13) wp.org #24 ↓3 2 too low 23 Raptive Ads 6K+ · 5.0★ (3) wp.org #20 ↓3 3 too high 24 Gemini Enterprise for CX – AI Shopping Assistant & Chatbot for WooCommerce 100+ · 0.0★ (0) wp.org #11 ↓2 13 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.