Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce
by CaphLabs · Payments
Also makes 6 other plugins · 360+ installs across the portfolio →
Accept Interac e-Transfer payments in WooCommerce with clear instructions, optional discounts, and static or dynamic secret answers.
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Health
B 78/100
Few reviews
Active installs
300+
≈310 estimated
Momentum
-3%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “payment” and “canada” for “transfer” and “secret”. “payment” isn't earning its slot: you're not in the first 24 results for its own search. “transfer” sits at #7 untagged, close enough for a declared tag to move it up. “canada” isn't earning its slot: it only gets you to #22. “secret” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 68 average across 1,691 Payments plugins
Install conversion
How it's measured →9.6%
of downloads still active
At least 300 of 3.1K lifetime downloads are still running, above its category: the median Payments plugin keeps 1.0%, across 1,043 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Payments plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 208 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 7.0.8; the current branch is 7.1
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
3%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| interac your tag | #1 | #1 | 0 |
| email money transfer | #1 | #5 | 0 |
| money transfer | #1 | #3 | 0 |
| emt | #1 | #1 | 0 |
| e money | #1 | #4 | 0 |
| e transfer your tag | #3 | #13 | down 1 |
| transfer | #7 | #18 | up 1 |
| money | #15 | #21 | 0 |
| canada your tag | #22 | #24 | 0 |
| secret | #24 | #22 | down 2 |
| site transfer | #15 | #21 | down 1 |
| wordpress transfer | #15 | #23 | down 2 |
| plugin transfer | #19 | #21 | down 1 |
| payment your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
36 searches this plugin appeared in over the last 90 days, 13 listed. 23 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “payment” and “canada” for “transfer” and “secret”. “payment” isn't earning its slot: you're not in the first 24 results for its own search. “transfer” sits at #7 untagged, close enough for a declared tag to move it up. “canada” isn't earning its slot: it only gets you to #22. “secret” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 21 Apr 2025 · 561 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 435 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
7mo ago
latest release · v2.1.1 · 9 Apr 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 41 days ago and a band this size takes about a year or more to cross, so the real count is still just over 300.
At the current install trend, crossing 400+ in roughly 92 days.
Install history since 22 Apr 2025
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Accept Interac e-Transfer payments in WooCommerce with clear instructions, optional discounts, and static o..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "use it", "if you have").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 17 headings and 8 lists.
- ✓ Enough to quote 7,777 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Canada" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-23 200+ → 300+ up after 112 days in tier
- 2026-06-03 100+ → 200+ up after 123 days in tier
- 2026-01-31 90+ → 100+ up after 5 days in tier
- 2026-01-26 80+ → 90+ up after 8 days in tier
- 2026-01-18 70+ → 80+ up after 9 days in tier
- 2026-01-09 60+ → 70+ up after 13 days in tier
- 2025-12-27 50+ → 60+ up after 9 days in tier
- 2025-12-18 40+ → 50+ up after 12 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
BLAZING Email Transfer Payment Gateway 2K+ installs · 4.4★ · 2 shared tags C -
Payment Gateway Based Fees and Discounts for WooCommerce 30K+ installs · 4.6★ · 1 shared tag A -
Accept Stripe Payments 20K+ installs · 4.1★ · 1 shared tag B -
Claudio Sanches – PagSeguro for WooCommerce 10K+ installs · 4.9★ · 1 shared tag D -
ЮKassa для WooCommerce 9K+ installs · 3.8★ · 1 shared tag C -
Cashfree for WooCommerce 9K+ installs · 3.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/advanced-emt-payment-gateway" width="480" height="300" style="border:0" loading="lazy" title="Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce — Plugin Pulse"></iframe> Interac e-Transfer / Email Money Transfer (EMT) Gateway for WooCommerce: 300+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/advanced-emt-payment-gateway
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